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  Marketing the Moon: The Selling of the Apollo Lunar Program (Jurek, Scott) (Page 4)

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Author Topic:   Marketing the Moon: The Selling of the Apollo Lunar Program (Jurek, Scott)
rjurek349
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posted 05-25-2014 04:33 PM     Click Here to See the Profile for rjurek349   Click Here to Email rjurek349     Edit/Delete Message   Reply w/Quote
quote:
Originally posted by NJSPACEFAN:
Kudos and congrats to David and Rich; and for those of you who collect intelligent reference books of the Apollo space program — I highly recommend getting the Limited signed edition!
Art - thank you for the kind words... and more importantly, glad you like the signed, limited edition.

David and I are not making any money on this edition. Rather, we had it produced to memorialize this once-in-a-lifetime opportunity to write the book, and to have the honor of Gene Cernan being part of the project as both one of the people we interviewed, but also as the writer of the foreword.

Our designer spared no expense on the book's features, the slip case, the packaging, etc. Really glad it resonated with you!

rjurek349
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posted 05-27-2014 10:20 AM     Click Here to See the Profile for rjurek349   Click Here to Email rjurek349     Edit/Delete Message   Reply w/Quote
Congratulations to my “Marketing the Moon” co-author (and fellow cSer) David Meerman Scott who was today named one of the Top 25 Marketing Influencers! Pretty darn cool, and well deserved. (In fact, he is actually in the top 10 of the list. Way to go, David!)

One Big Monkey
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From: West Yorkshire, UK
Registered: Jul 2012

posted 06-02-2014 06:01 AM     Click Here to See the Profile for One Big Monkey     Edit/Delete Message   Reply w/Quote
Just received my copy of this - looking forward to perusing at leisure. Beautifully presented piece of work!

rjurek349
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posted 06-02-2014 10:18 PM     Click Here to See the Profile for rjurek349   Click Here to Email rjurek349     Edit/Delete Message   Reply w/Quote
Thanks for picking up a copy. Do let us know what you think after you spend some time with it! All the best, Rich

rjurek349
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posted 06-21-2014 05:03 PM     Click Here to See the Profile for rjurek349   Click Here to Email rjurek349     Edit/Delete Message   Reply w/Quote
For those interested, David and I will take part in a “Read Science!” Google Hangout to discuss Marketing the Moon with Joanne Monaster (from Scientific American) and physicist and science writer Jeff Schaumeyer on Monday, June 23rd, at noon EDT, 11:00 am CDT. Click through and join us if you have interest and the time.

rjurek349
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posted 06-23-2014 06:17 PM     Click Here to See the Profile for rjurek349   Click Here to Email rjurek349     Edit/Delete Message   Reply w/Quote
If you missed our “Read Science!” Google Hangout with Joanne Monaster (from Scientific American) and physicist and science writer Jeff, and still are interested in our conversation about Marketing the Moon, you can watch the replay on YouTube.

rjurek349
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posted 07-21-2014 10:59 PM     Click Here to See the Profile for rjurek349   Click Here to Email rjurek349     Edit/Delete Message   Reply w/Quote
Peter King, CBS Radio News, did interviews with Jim Hansen, Bruce McCandless, Jay Barbree and myself on the occasion of the 45th Anniversary of the Apollo 11 lunar landing. I spoke to Peter about the marketing aspects of the event, as well as the important role of television and its impact on how we view the event today. If you didn't hear the broadcast live yesterday, you can hear my segment replay via News-Talk 1400 WDWS streaming audio archive.

rjurek349
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posted 07-26-2014 09:41 AM     Click Here to See the Profile for rjurek349   Click Here to Email rjurek349     Edit/Delete Message   Reply w/Quote
Was on the Jim Bohannon show last night, a Westwood One syndicated radio program to over 500 stations around the country. We had a good chat about the book, and all things NASA/Marketing. It was well past my bed time, so if I sound sleepy, you will know why. You can hear my segment on the replay via Jim's show archive. My segment starts at the 1 hr, 20 minute mark, in case you want to get right to it.

Robert Pearlman
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From: Houston, TX
Registered: Nov 1999

posted 07-31-2014 09:00 AM     Click Here to See the Profile for Robert Pearlman   Click Here to Email Robert Pearlman     Edit/Delete Message   Reply w/Quote
Long in the making, here is our (cS) own feature and interview about "Marketing the Moon," focusing on the memorabilia angle to this marketing success story...
Marketing the Moon: How space collectors retold the story of Apollo's success

At an upcoming space artifact auction, among the selection of astronauts' autographs, spacecraft parts and mission patches, is a 45-year-old press kit from the 1969 Apollo 11 moon landing. Its 250 pages browned with age, it isn't the auction's star lot, but it still could bring in hundreds of dollars.

As memorabilia of the lunar landings, the documents and other materials originally created to sell the public on the idea of sending astronauts to the moon are now on sale as prized collectibles.

But as valuable as the press kits, pamphlets, posters and other ephemera might be on the collector's market today, their significance as an shining example of effective brand marketing may be their true worth...

rjurek349
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posted 08-06-2014 06:54 AM     Click Here to See the Profile for rjurek349   Click Here to Email rjurek349     Edit/Delete Message   Reply w/Quote
Just a quick plug that Amazon has the book currently listed at the cheapest rate I have seen, with a 33% discount. Not sure how long that will last, but if you were holding out, now might be a good time.

Also, many have asked us how they can get a copy signed by both of us - and now it is easier than ever! Kim and Sally have some signed copies left over from Pasadena for sale at cost up on Astronaut Central, while supplies last.

rjurek349
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posted 08-24-2014 10:02 PM     Click Here to See the Profile for rjurek349   Click Here to Email rjurek349     Edit/Delete Message   Reply w/Quote
A review of Marketing the Moon by Joshua Rothman appears on The New Yorker website.

rjurek349
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Registered: Jan 2002

posted 09-10-2014 11:18 AM     Click Here to See the Profile for rjurek349   Click Here to Email rjurek349     Edit/Delete Message   Reply w/Quote
A review and philosophical reflection of Marketing the Moon by Martin Cohen appears on The Philosopher website, the online extension of The Philosophical Society of England. It has been very gratifying to see the many audiences that have taken to the book, from marketers to graphic designers to historians to engineers to journalists, and on and on... and now, to philosophers. Very cool...


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