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  Marketing the Moon (Richard Jurek, David M. Scott) (Page 4)

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Author Topic:   Marketing the Moon (Richard Jurek, David M. Scott)
rjurek349
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posted 05-25-2014 04:33 PM     Click Here to See the Profile for rjurek349   Click Here to Email rjurek349     Edit/Delete Message   Reply w/Quote
quote:
Originally posted by NJSPACEFAN:
Kudos and congrats to David and Rich; and for those of you who collect intelligent reference books of the Apollo space program — I highly recommend getting the Limited signed edition!
Art - thank you for the kind words... and more importantly, glad you like the signed, limited edition.

David and I are not making any money on this edition. Rather, we had it produced to memorialize this once-in-a-lifetime opportunity to write the book, and to have the honor of Gene Cernan being part of the project as both one of the people we interviewed, but also as the writer of the foreword.

Our designer spared no expense on the book's features, the slip case, the packaging, etc. Really glad it resonated with you!

rjurek349
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posted 05-27-2014 10:20 AM     Click Here to See the Profile for rjurek349   Click Here to Email rjurek349     Edit/Delete Message   Reply w/Quote
Congratulations to my “Marketing the Moon” co-author (and fellow cSer) David Meerman Scott who was today named one of the Top 25 Marketing Influencers! Pretty darn cool, and well deserved. (In fact, he is actually in the top 10 of the list. Way to go, David!)

One Big Monkey
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posted 06-02-2014 06:01 AM     Click Here to See the Profile for One Big Monkey     Edit/Delete Message   Reply w/Quote
Just received my copy of this - looking forward to perusing at leisure. Beautifully presented piece of work!

rjurek349
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posted 06-02-2014 10:18 PM     Click Here to See the Profile for rjurek349   Click Here to Email rjurek349     Edit/Delete Message   Reply w/Quote
Thanks for picking up a copy. Do let us know what you think after you spend some time with it! All the best, Rich

rjurek349
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posted 06-21-2014 05:03 PM     Click Here to See the Profile for rjurek349   Click Here to Email rjurek349     Edit/Delete Message   Reply w/Quote
For those interested, David and I will take part in a “Read Science!” Google Hangout to discuss Marketing the Moon with Joanne Monaster (from Scientific American) and physicist and science writer Jeff Schaumeyer on Monday, June 23rd, at noon EDT, 11:00 am CDT. Click through and join us if you have interest and the time.

rjurek349
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posted 06-23-2014 06:17 PM     Click Here to See the Profile for rjurek349   Click Here to Email rjurek349     Edit/Delete Message   Reply w/Quote
If you missed our “Read Science!” Google Hangout with Joanne Monaster (from Scientific American) and physicist and science writer Jeff, and still are interested in our conversation about Marketing the Moon, you can watch the replay on YouTube.

rjurek349
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posted 07-21-2014 10:59 PM     Click Here to See the Profile for rjurek349   Click Here to Email rjurek349     Edit/Delete Message   Reply w/Quote
Peter King, CBS Radio News, did interviews with Jim Hansen, Bruce McCandless, Jay Barbree and myself on the occasion of the 45th Anniversary of the Apollo 11 lunar landing. I spoke to Peter about the marketing aspects of the event, as well as the important role of television and its impact on how we view the event today. If you didn't hear the broadcast live yesterday, you can hear my segment replay via News-Talk 1400 WDWS streaming audio archive.

rjurek349
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posted 07-26-2014 09:41 AM     Click Here to See the Profile for rjurek349   Click Here to Email rjurek349     Edit/Delete Message   Reply w/Quote
Was on the Jim Bohannon show last night, a Westwood One syndicated radio program to over 500 stations around the country. We had a good chat about the book, and all things NASA/Marketing. It was well past my bed time, so if I sound sleepy, you will know why. You can hear my segment on the replay via Jim's show archive. My segment starts at the 1 hr, 20 minute mark, in case you want to get right to it.

Robert Pearlman
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posted 07-31-2014 09:00 AM     Click Here to See the Profile for Robert Pearlman   Click Here to Email Robert Pearlman     Edit/Delete Message   Reply w/Quote
Long in the making, here is our (cS) own feature and interview about "Marketing the Moon," focusing on the memorabilia angle to this marketing success story...
Marketing the Moon: How space collectors retold the story of Apollo's success

At an upcoming space artifact auction, among the selection of astronauts' autographs, spacecraft parts and mission patches, is a 45-year-old press kit from the 1969 Apollo 11 moon landing. Its 250 pages browned with age, it isn't the auction's star lot, but it still could bring in hundreds of dollars.

As memorabilia of the lunar landings, the documents and other materials originally created to sell the public on the idea of sending astronauts to the moon are now on sale as prized collectibles.

But as valuable as the press kits, pamphlets, posters and other ephemera might be on the collector's market today, their significance as an shining example of effective brand marketing may be their true worth...

rjurek349
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posted 08-06-2014 06:54 AM     Click Here to See the Profile for rjurek349   Click Here to Email rjurek349     Edit/Delete Message   Reply w/Quote
Just a quick plug that Amazon has the book currently listed at the cheapest rate I have seen, with a 33% discount. Not sure how long that will last, but if you were holding out, now might be a good time.

Also, many have asked us how they can get a copy signed by both of us - and now it is easier than ever! Kim and Sally have some signed copies left over from Pasadena for sale at cost up on Astronaut Central, while supplies last.

rjurek349
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posted 08-24-2014 10:02 PM     Click Here to See the Profile for rjurek349   Click Here to Email rjurek349     Edit/Delete Message   Reply w/Quote
A review of Marketing the Moon by Joshua Rothman appears on The New Yorker website.

rjurek349
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posted 09-10-2014 11:18 AM     Click Here to See the Profile for rjurek349   Click Here to Email rjurek349     Edit/Delete Message   Reply w/Quote
A review and philosophical reflection of Marketing the Moon by Martin Cohen appears on The Philosopher website, the online extension of The Philosophical Society of England. It has been very gratifying to see the many audiences that have taken to the book, from marketers to graphic designers to historians to engineers to journalists, and on and on... and now, to philosophers. Very cool...

rjurek349
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posted 10-04-2014 01:26 PM     Click Here to See the Profile for rjurek349   Click Here to Email rjurek349     Edit/Delete Message   Reply w/Quote
We are pleased to announce that the Nikkei Business Publications' Japanese edition of "Marketing the Moon" will be published on Oct. 18, 2014. If you have any friends at JAXA or who are Japanese or speak Japanese, they may find this edition very interesting and ideal for their bookshelf.

rjurek349
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posted 10-13-2014 06:39 PM     Click Here to See the Profile for rjurek349   Click Here to Email rjurek349     Edit/Delete Message   Reply w/Quote
American Scientist just published a wonderful review of Marketing the Moon. We are humbled and honored by Corey Powell's kind words.

rjurek349
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posted 10-19-2014 02:29 PM     Click Here to See the Profile for rjurek349   Click Here to Email rjurek349     Edit/Delete Message   Reply w/Quote
Noticed today that Amazon.com (US only) currently has "Marketing the Moon" on sale with a 35% discount at $25.99. That is the cheapest I have seen it on Amazon for a new copy. If you have been on the fence, and were looking for a clean new copy (perhaps to have Gene Cernan, Walt Cunningham, Alan Bean, or perhaps even Jack King sign it at ASF next month...), this is your chance.

rjurek349
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posted 10-21-2014 05:41 AM     Click Here to See the Profile for rjurek349   Click Here to Email rjurek349     Edit/Delete Message   Reply w/Quote
Recently conducted an hour-long interview with syndicated radio host John Batchelor, and the podcast is now available.

Richard Easton
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posted 10-21-2014 08:01 AM     Click Here to See the Profile for Richard Easton     Edit/Delete Message   Reply w/Quote
I listened to part of the Batchelor program this morning and it was excellent. Congratulations!

rjurek349
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posted 11-13-2014 05:39 PM     Click Here to See the Profile for rjurek349   Click Here to Email rjurek349     Edit/Delete Message   Reply w/Quote
Richard - thanks for the kind words about the Batchelor show interview. It was fun!

Proud to note that the Library Journal has just ranked "Marketing the Moon" as one of the top 10 (actually coming in at number 9) best-selling books to libraries in the Engineering & Technology category YTD for 2014. "Sally Ride: America's First Woman in Space" edged us out for 6th place — but hey, gladly give up that spot for such a wonderful book! For those of you who have asked your libraries to stock the book, we thank you!

rjurek349
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posted 12-01-2014 09:17 AM     Click Here to See the Profile for rjurek349   Click Here to Email rjurek349     Edit/Delete Message   Reply w/Quote
Want to give "Marketing the Moon" as a gift this holiday season? Well MIT Press wants to help you out. They have a limited time offer of 40% off the cover price - which is a deeper discount than Amazon's current 35% off -- for Holiday gift giving from today through Sunday, December 7th only. When ordering, go to the MIT Press website, order the book, and then put in the discount code MITP40 at checkout. With the code, the purchase price per book is just $24 dollars, rather than the $39.95 list price. It is the best bargain so far on a new copy of Marketing the Moon, and direct from the publisher.

rjurek349
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posted 12-15-2014 03:23 PM     Click Here to See the Profile for rjurek349   Click Here to Email rjurek349     Edit/Delete Message   Reply w/Quote
Nice references to the interview we did with Forbes.com in this interesting piece titled Can Social Media Save NASA? on The Daily Dot. (Personally, NASA does an AMAZING job in social media – clearly one of the best.) Anyway, thought I would share this interesting piece with fellow cSers.

rjurek349
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posted 12-15-2014 10:11 PM     Click Here to See the Profile for rjurek349   Click Here to Email rjurek349     Edit/Delete Message   Reply w/Quote
Honored to see Marketing the Moon listed on Seattle Astronomy's Gifts for the Astronomy Enthusiast holiday gift buying list.

rjurek349
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posted 12-19-2014 09:48 AM     Click Here to See the Profile for rjurek349   Click Here to Email rjurek349     Edit/Delete Message   Reply w/Quote
Marketing the Moon was just listed by Slate.com as one of the most beautiful and intelligent historical coffee-table books of 2014.

Joel Katzowitz
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posted 12-19-2014 04:19 PM     Click Here to See the Profile for Joel Katzowitz   Click Here to Email Joel Katzowitz     Edit/Delete Message   Reply w/Quote
You guys have officially reached "rock star" status. Congratulations!!!

rjurek349
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posted 12-19-2014 06:39 PM     Click Here to See the Profile for rjurek349   Click Here to Email rjurek349     Edit/Delete Message   Reply w/Quote
Thanks, Joel - always appreciate you good words and support, as well as the great support we have received from the entire collectSpace community! Happy Holidays to all! Rich

rjurek349
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posted 01-30-2015 07:07 PM     Click Here to See the Profile for rjurek349   Click Here to Email rjurek349     Edit/Delete Message   Reply w/Quote
Just in time for Super Bowl weekend. Did an extended interview on Backstory With the American History Guys for their show titled "New and Improved: Advertising in America." My segment starts at 48:31 in, talking about NASA and the contractors' PR and marketing efforts during Apollo. And if you have time, listen to the whole show. It is one of my favorites on public radio!

rjurek349
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posted 01-31-2015 08:22 AM     Click Here to See the Profile for rjurek349   Click Here to Email rjurek349     Edit/Delete Message   Reply w/Quote
Terry O'Reilly, the influential Canadian author, speaker and broadcaster of the syndicated "Under the Influence" public radio program, specializing in exploring unique marketing and advertising topics, gets inspired by our book "Marketing the Moon" -- and he features it in this week's episode. It reminds him of the time the Apollo 17 crew visited his home town of Sudbury, Ontario, for geology training...and of the pioneering marketing and brand journalism efforts of NASA public affairs.

It also includes links to some wonderful, vintage space-age ads! Enjoy.

Robert Pearlman
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posted 03-23-2015 09:55 AM     Click Here to See the Profile for Robert Pearlman   Click Here to Email Robert Pearlman     Edit/Delete Message   Reply w/Quote
If you've been holding off ordering a copy of "Marketing The Moon," now might be a good time to do so.

The MIT Press is holding a "Staff Picks" sale this week with titles marked down by 60 percent. That means that "Marketing The Moon," which is normally $39.95, is only $15.98 through midnight (EDT) on Friday, March 27.

Just use coupon code MITPSTAFF60 when placing your order.

rjurek349
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posted 03-27-2015 07:14 PM     Click Here to See the Profile for rjurek349   Click Here to Email rjurek349     Edit/Delete Message   Reply w/Quote
In reference to Robert's post above, the 60% off sale at MIT Press Staff Pick's ends tonight in about 4 short hours at Midnight, Eastern time.

Also, was thrilled to see a wonderful review of the book in the May issue of the Smithsonian's Air & Space Magazine by Matthew Hersch, who writes of the book: "The campaign to sell the moon landing program was as engineered as any other aspect of Apollo: brilliantly, with the same mixture of patriotism, greed, and messianic fervor. Within a decade, these efforts built enthusiasm for space travel by selling it to reporters hungering for a brighter future. Over-sized and richly illustrated with ephemera, television screen grabs, and period photographs, Marketing the Moon is half coffee-table book, half marketing history, and all fun."

Jonnyed
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posted 03-27-2015 07:41 PM     Click Here to See the Profile for Jonnyed   Click Here to Email Jonnyed     Edit/Delete Message   Reply w/Quote
Great deal on the book from MIT Press staff picks. Just ordered it and cleared a spot on my coffee table in prep for its arrival! Book looks awesome with great reviews. I'll be standing by my mailbox like a kid until it arrives.

rjurek349
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posted 03-27-2015 08:06 PM     Click Here to See the Profile for rjurek349   Click Here to Email rjurek349     Edit/Delete Message   Reply w/Quote
Thank you -- hope you enjoy!

rjurek349
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posted 05-03-2015 09:28 AM     Click Here to See the Profile for rjurek349   Click Here to Email rjurek349     Edit/Delete Message   Reply w/Quote
Honored by the amazing review of Marketing the Moon by Major Christopher D. Geisel, USAF, PhD (Air Force Institute of Technology Wright-Patterson AFB, Ohio) in this month's issue of the prestigious Air and Space Power Journal from The US Air Force Research Institute. Thank you, Major Geisel!

rjurek349
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posted 05-04-2015 07:48 AM     Click Here to See the Profile for rjurek349   Click Here to Email rjurek349     Edit/Delete Message   Reply w/Quote
Just got notice that MIT Press is doing another one of their great sales — and is now offering 50% off ALL of their print and ebook titles from now, until May 10th. Just use the code "MITP50" at checkout, and you will get 50% off the entire order.

That includes not only Marketing the Moon, but their other great titles like Fashioning Apollo, Digital Apollo, and many others.

Jonnyed
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posted 05-17-2015 12:57 PM     Click Here to See the Profile for Jonnyed   Click Here to Email Jonnyed     Edit/Delete Message   Reply w/Quote
Finishing reading "Marketing..." and it's very good with some great information and photos in it. Very well done... and I love the high quality materials that MIT Press uses for paper, hardboards, inks, etc. I wish they still made all books this way, too much cheap publishing these days.

Also, thanks for the tip last week on the MIT Press sale — I ended up getting "Digital Apollo" and "Spacesuit." Good stuff.

rjurek349
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posted 05-18-2015 06:13 AM     Click Here to See the Profile for rjurek349   Click Here to Email rjurek349     Edit/Delete Message   Reply w/Quote
Thanks for the kind words, and glad you enjoyed the book! We were very pleased with how MIT Press approached the project, and their willingness to make it a first class production.

rjurek349
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posted 07-09-2015 09:56 AM     Click Here to See the Profile for rjurek349   Click Here to Email rjurek349     Edit/Delete Message   Reply w/Quote
For those still looking for a good bargain on the book, Amazon has been selling it lately at a 39% discount - which is the lowest I believe they have offered it.

(And for those looking for signed editions, I believe Astronaut Central still has a few copies on inventory as well).

rjurek349
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posted 07-30-2015 07:15 AM     Click Here to See the Profile for rjurek349   Click Here to Email rjurek349     Edit/Delete Message   Reply w/Quote
And it gets even better. Amazon has it now for 42% off at $23.35 for a new, shrink wrapped copy. Cheapest yet on Amazon for a new copy.

Larry McGlynn
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posted 07-30-2015 08:16 AM     Click Here to See the Profile for Larry McGlynn   Click Here to Email Larry McGlynn     Edit/Delete Message   Reply w/Quote
Did you write another book yet? I have read this one already.

rjurek349
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posted 07-30-2015 09:22 AM     Click Here to See the Profile for rjurek349   Click Here to Email rjurek349     Edit/Delete Message   Reply w/Quote
Actually... well, I don't want to let the cat out of the bag, but stay tuned...

Larry McGlynn
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posted 07-30-2015 10:18 AM     Click Here to See the Profile for Larry McGlynn   Click Here to Email Larry McGlynn     Edit/Delete Message   Reply w/Quote
I am on pins and needles with anticipation.


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