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  Marketing the Moon: The Selling of the Apollo Lunar Program (Jurek, Scott) (Page 3)

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Author Topic:   Marketing the Moon: The Selling of the Apollo Lunar Program (Jurek, Scott)
rjurek349
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posted 04-04-2014 04:38 PM     Click Here to See the Profile for rjurek349   Click Here to Email rjurek349     Edit/Delete Message   Reply w/Quote
quote:
Originally posted by Gilbert:
Your TV interview is cool and informative. I almost ordered another copy I got so pumped up.
Almost? Almost?

I have been getting an amazing response to the interview, from all corners of the country. It was a heck of a lot of fun to do. I love that they also included David's perspective on the written Q&A for the website -- he had a lot of great things to say, too, and it really balances the piece off to have perspective from both authors. It was a nice approach.

More coming up soon...

rjurek349
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posted 04-06-2014 08:07 AM     Click Here to See the Profile for rjurek349   Click Here to Email rjurek349     Edit/Delete Message   Reply w/Quote
We were honored today to have Marketing the Moon receive the coveted one-sentence-review from Tyler Cowen in the New York Times Magazine today! Pretty darn cool.

GoesTo11
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posted 04-06-2014 11:13 AM     Click Here to See the Profile for GoesTo11   Click Here to Email GoesTo11     Edit/Delete Message   Reply w/Quote
OK, guys, I give. Marketing the Moon has been on my Amazon Wish List since pre-release, but I "bumped" it to the front of the line and ordered today. Looking forward to seeing for myself what all the fuss is about!

rjurek349
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posted 04-06-2014 11:20 AM     Click Here to See the Profile for rjurek349   Click Here to Email rjurek349     Edit/Delete Message   Reply w/Quote
Well....all right!!! My evil plot worked. I can stop the overload campaign now that your ordered.

Seriously, thank you so much. We truly hope you enjoy the book. We poured a lot of blood, sweat and tears into it. Let us know what you think!

rjurek349
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posted 04-06-2014 11:34 AM     Click Here to See the Profile for rjurek349   Click Here to Email rjurek349     Edit/Delete Message   Reply w/Quote
PS: love your handle, by the way. I'm a big "This is Spinal Tap" fan, too. One of the greatest lines ever in a movie.

GoesTo11
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posted 04-06-2014 01:08 PM     Click Here to See the Profile for GoesTo11   Click Here to Email GoesTo11     Edit/Delete Message   Reply w/Quote
Thanks Rich I thought it trod the fine line between stupid...and clever.

I'll definitely post my impressions of the book here and on Amazon after I've had a chance to delve in.

Greggy_D
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posted 04-06-2014 01:48 PM     Click Here to See the Profile for Greggy_D   Click Here to Email Greggy_D     Edit/Delete Message   Reply w/Quote
I greatly enjoyed the interview, Rich! I also just caved in and bought a copy from Amazon. Should be here on Tuesday.

rjurek349
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posted 04-06-2014 02:56 PM     Click Here to See the Profile for rjurek349   Click Here to Email rjurek349     Edit/Delete Message   Reply w/Quote
Thanks! Really appreciate it. Hope you like it-- and I'm looking forward to your feedback.

rjurek349
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posted 04-07-2014 07:40 PM     Click Here to See the Profile for rjurek349   Click Here to Email rjurek349     Edit/Delete Message   Reply w/Quote
We were thrilled today to see that the UK's Guardian named Marekting the Moon as one of the "Top 10 Science and Tech Books" just in time for the London book fair. So get ready, UK cSers, I believe the books will be landing locally soon, if not already.

rjurek349
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posted 04-09-2014 09:40 AM     Click Here to See the Profile for rjurek349   Click Here to Email rjurek349     Edit/Delete Message   Reply w/Quote
I was at Southern Illinois University giving a lecture on Marketing the Moon recently to a large room of students (and adults!) across multiple disciplines – business, engineering, journalism, design, history, literature, etc. It was a great turn out and fun interaction. WJPF, River Radio host Tom Miller did an interview with me the morning before, and they have posted the radio interview on their podcast archive. It’s about 20 minutes of talking about all things moon and marketing. What I love is that Miller is probably as excited (if not more excited!) than I am to talk about the subject.

rjurek349
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posted 04-14-2014 06:44 PM     Click Here to See the Profile for rjurek349   Click Here to Email rjurek349     Edit/Delete Message   Reply w/Quote
We were thrilled to appear on NPR's "Marketplace" with Kai Ryssdal today to talk about Marketing the Moon. Give it a listen if you get a chance.

fredtrav
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posted 04-15-2014 01:17 AM     Click Here to See the Profile for fredtrav   Click Here to Email fredtrav     Edit/Delete Message   Reply w/Quote
Rich it sounded good. I was surprised as I was driving to hear a promo about Marketing the Moon and stayed in to listen.

stsmithva
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posted 04-15-2014 05:42 AM     Click Here to See the Profile for stsmithva   Click Here to Email stsmithva     Edit/Delete Message   Reply w/Quote
quote:
Originally posted by fredtrav:
I was surprised as I was driving to hear a promo about Marketing the Moon and stayed in to listen.
Same here! The promo I heard didn't mention the title (I'm not even sure it mentioned that they'd be speaking with the authors of a new book) but I said to my wife "Hey, I bet that's going to be about a new book by a couple of my fellow collectSPACE members!"

Great job writing the book, and telling about it on such a popular show. "Marketplace" always amazes me by making the "dismal science" of economics fascinating on a daily basis.

rjurek349
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posted 04-15-2014 06:08 AM     Click Here to See the Profile for rjurek349   Click Here to Email rjurek349     Edit/Delete Message   Reply w/Quote
Thanks, guys! We had a lot of fun doing the interview.

Rocketman!
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posted 04-15-2014 02:13 PM     Click Here to See the Profile for Rocketman!   Click Here to Email Rocketman!     Edit/Delete Message   Reply w/Quote
I just listened to the Marketplace interview. The statements at the end really resonated with me.
The legacy of Apollo... is our ability to achieve if we all focus on a common goal.
And...
Are we going to harness that power to solve the biggest problems of our time?
You hit the nail on the head. I deal with this problem every day in my aerospace engineering job, and I suspect others do, too. We know we have the technology to achieve great things — and probably with a fraction of the effort it took in the past with its primitive computing power — but, it is most often a lack of will, common understanding, agreement, or resolve on the part of the humans in the bureaucracy that prevent us from doing so.

When I receive my copy of your book, I expect I will find the story of how NASA and the media were successful in motivating the people side of the equation — notably the elected policy makers — to support doing the great things of Apollo.

rjurek349
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posted 04-15-2014 03:29 PM     Click Here to See the Profile for rjurek349   Click Here to Email rjurek349     Edit/Delete Message   Reply w/Quote
Thanks, Rocketman! Glad it struck a chord!

freshspot
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posted 04-16-2014 03:49 AM     Click Here to See the Profile for freshspot   Click Here to Email freshspot     Edit/Delete Message   Reply w/Quote
Rocketman - Rich did a great job with that last statement. As he was half way through, I knew Kai Ryssdal would end the interview there. Rich is a masterful interviewee! I was lucky to not have all of my stuff on the cutting room floor.

Robert Pearlman
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posted 04-16-2014 01:09 PM     Click Here to See the Profile for Robert Pearlman   Click Here to Email Robert Pearlman     Edit/Delete Message   Reply w/Quote
Ed Buckbee has shared his review with collectSPACE:
It's finally been written, how a bunch of government-types who never worked for the government managed to market and create a brand known as NASA with the mission, "We choose to go to the moon," and we did. Twenty-four American astronauts flew from Planet Earth to the moon and twelve astronauts walked on the moon. It was done with the press and everyone watching around the world.

A new book entitled, "Marketing the Moon," by David Meerman Scott and Richard Jurek is just out and it is a must read for all who followed manned space flight in the 60's and 70's. Journalism students who missed that era might want to download it between classes.

Little did we know that this governmental agency — NASA — would create a relationship with the press that has not been matched, certainly not by another government agency. We in NASA operated within the statute of an agency that "must provide the widest possible dissemination of information to the public."

At times it was a struggle to convince engineers who ran the agency, that we must be transparent, we were not a skunk works nor a black-ops program. NASA was different. Many thought NASA was not a part of government but a bunch of nerds taking us on fabulous journeys into space. We had a saying, "late to bed early to rise, work like hell and advertise!" Marketing of Apollo may be the only marketing effort remembered of our generation. It was epic.

Having worked for Wernher von Braun, at NASA's Marshall Space Flight Center, I can assure you he never turned down a request from the press. In 1968, Richard Lewis, Chicago Sun Times science writer, was invited to witness a Saturn static test firing. When informed he was coming von Braun said, "a very nice constructive man. I would like to meet him." Von Braun was a PR man's dream.

Houston had the astronauts but Huntsville had Wernher von Braun. And that made all the difference.

Ed Buckbee, an author, lecturer and historian, has been associated with the U.S. missile and space programs for five decades. Buckbee began his career in 1959 as a U.S. Army officer at the Army Ordnance Missile Command, Redstone Arsenal. Al. and later, joined NASA's Marshall Space Flight Center as a public affairs official. He is director emeritus of the U.S. Space & Rocket Center and founder of U.S. Space Camp. Buckbee worked with the von Braun team for fifteen years. As the Space Center's first director and curator, he established the Wernher von Braun collection and has collaborated extensively with historians in the U.S. and abroad. Buckbee is widely known in the U.S. as an advocate of human spaceflight.

rjurek349
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posted 04-16-2014 02:37 PM     Click Here to See the Profile for rjurek349   Click Here to Email rjurek349     Edit/Delete Message   Reply w/Quote
Thanks for posting that, Robert. We are humbled by Ed's kind words and endorsement!

freshspot
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posted 04-17-2014 03:07 AM     Click Here to See the Profile for freshspot   Click Here to Email freshspot     Edit/Delete Message   Reply w/Quote
One of the things that Rich and I worried about with this book was how the participants would react to it. Would the people who worked in journalism at the time agree with us? Would the public affairs staffers from NASA and the PR people from the contractors agree with our take on the story? How about the astronauts who were in many ways the "product" of the marketing efforts.

It is immensely gratifying as an author when we see a review like this one from Ed Buckbee. Thanks Robert for posting it.

Larry McGlynn
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posted 04-17-2014 06:36 AM     Click Here to See the Profile for Larry McGlynn   Click Here to Email Larry McGlynn     Edit/Delete Message   Reply w/Quote
Did you guys write a book?

Why didn't you tell me!

rjurek349
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posted 04-17-2014 04:00 PM     Click Here to See the Profile for rjurek349   Click Here to Email rjurek349     Edit/Delete Message   Reply w/Quote
We were thrilled to appear alongside "Live TV from Orbit" in "Engineering and Technology Magazine" for a book review.

rjurek349
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posted 04-17-2014 04:00 PM     Click Here to See the Profile for rjurek349   Click Here to Email rjurek349     Edit/Delete Message   Reply w/Quote
Hey, Larry -- we wrote a book!

rjurek349
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posted 04-22-2014 11:04 AM     Click Here to See the Profile for rjurek349   Click Here to Email rjurek349     Edit/Delete Message   Reply w/Quote
A very cool “mad-men” style review of Marketing the Moon on "The Verge" that also interestingly explores the marketing tactics of the Mars One project. Interesting angle. The writer did a fantastic job with this review piece.

rjurek349
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posted 04-23-2014 02:45 PM     Click Here to See the Profile for rjurek349   Click Here to Email rjurek349     Edit/Delete Message   Reply w/Quote
I did a half hour television show for public television in Southern Illinois called "In Focus" that will air tomorrow at 9:30 pm. They already have the streaming video up, which you can check out here. If you are sick of hearing about the book "Marketing the Moon," no worries – about half of the program I do show-and-tell with some space artifacts, and the other half I talk about the book. So check it out if you want to see some more of the artifact stuff!

rjurek349
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posted 04-23-2014 07:35 PM     Click Here to See the Profile for rjurek349   Click Here to Email rjurek349     Edit/Delete Message   Reply w/Quote
SALE!

MIT Press has just announced a limited time 30% off sale of newly released titles, including Marketing the Moon. That's a few percentage points cheaper than the current 28% discount on Amazon.

If you want to order Marketing the Moon directly from The MIT Press, all you have to do is enter the following discount code number at checkout: 42314

The code is valid from now through 5.2.2014.

Greggy_D
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posted 04-23-2014 07:44 PM     Click Here to See the Profile for Greggy_D   Click Here to Email Greggy_D     Edit/Delete Message   Reply w/Quote
quote:
Originally posted by rjurek349:
I did a half hour television show for public television in Southern Illinois called "In Focus" that will air tomorrow at 9:30 pm.
Another fantastic interview, Rich! I always enjoy seeing and hearing you talk about the artifacts you own. Your passion definitely shines through.

rjurek349
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posted 04-23-2014 07:58 PM     Click Here to See the Profile for rjurek349   Click Here to Email rjurek349     Edit/Delete Message   Reply w/Quote
Hey Gregg, thanks for the kind words, I appreciate it! And glad you enjoyed it.

Greggy_D
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posted 04-23-2014 08:07 PM     Click Here to See the Profile for Greggy_D   Click Here to Email Greggy_D     Edit/Delete Message   Reply w/Quote
But I have to ask...where were the white gloves this time?

Also, as I was watching your interview my daughter Emma walked up behind me and said, "Dad, we talked with him down at Kennedy Space Center!"

rjurek349
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posted 04-23-2014 08:11 PM     Click Here to See the Profile for rjurek349   Click Here to Email rjurek349     Edit/Delete Message   Reply w/Quote
I washed my hands before hand.

Seriously, forgot to pack them....

rjurek349
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posted 04-23-2014 08:12 PM     Click Here to See the Profile for rjurek349   Click Here to Email rjurek349     Edit/Delete Message   Reply w/Quote
Awesome!! Tell Emma hello from me.

rjurek349
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posted 04-24-2014 10:40 AM     Click Here to See the Profile for rjurek349   Click Here to Email rjurek349     Edit/Delete Message   Reply w/Quote
Another great “mad-men” style write-up of Marketing the Moon in "The Daily Mail" in the UK. Excitement continues to build globally around the book, its themes, and its images.

rjurek349
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posted 05-01-2014 11:46 AM     Click Here to See the Profile for rjurek349   Click Here to Email rjurek349     Edit/Delete Message   Reply w/Quote
Worth a listen, folks! David Meerman Scott sat down to discuss Marketing the Moon at "Marketing Over Coffee," an amazing podcast series for serious marketers. If you listen to one of the many media links we have been posting, you have to listen to this one. Great insight from David about content in the book, how it applies to modern marketers, and (importantly for cSers) some fun convo about his own space collection and some of his latest acquisitions. Just a great interview.

rjurek349
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posted 05-02-2014 06:55 AM     Click Here to See the Profile for rjurek349   Click Here to Email rjurek349     Edit/Delete Message   Reply w/Quote
Appeared today (last night) on national radio in Australia talking about the book on "The List", an evening talk program. Lots of fun, as usual. My favorite part? Hearing the interviewer pronounce the title of the book in her wonderful Aussie accent! "Ma-ketting the Mewn." Awesome! Just love that accent.

Gilbert
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posted 05-02-2014 06:03 PM     Click Here to See the Profile for Gilbert   Click Here to Email Gilbert     Edit/Delete Message   Reply w/Quote
For my 1000th post I want to once again compliment Rich and Dave on an outstanding book. I was lucky enough to get an additional copy inscribed by Rich to a good friend of mine for his upcoming 60th birthday. This friend happened to pick up my book about a month ago and instantly became obsessed with getting his own. (He could not believe that I knew one of the co-authors.) Rich, you are a world-class collector, an author extraordinaire, and above all a great friend. Thank you.

rjurek349
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posted 05-03-2014 05:15 PM     Click Here to See the Profile for rjurek349   Click Here to Email rjurek349     Edit/Delete Message   Reply w/Quote
Gilbert- what an honor to get your 1,000th post! Thank you. And thanks for the kind words — glad the book landed with your friend and hope he had a great birthday.

freshspot
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posted 05-04-2014 02:23 AM     Click Here to See the Profile for freshspot   Click Here to Email freshspot     Edit/Delete Message   Reply w/Quote
An honor indeed that we are worthy of your 1,000th post. Glad to hear that you like Marketing the Moon.

rjurek349
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posted 05-19-2014 03:48 PM     Click Here to See the Profile for rjurek349   Click Here to Email rjurek349     Edit/Delete Message   Reply w/Quote
David did an awesome interview with Radio Boston WBUR today. A great listen if you have a chance for the replay.

rjurek349
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posted 05-20-2014 10:33 AM     Click Here to See the Profile for rjurek349   Click Here to Email rjurek349     Edit/Delete Message   Reply w/Quote
A very interesting, in-depth review of Marketing the Moon on "Pop Matters" today.

NJSPACEFAN
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posted 05-25-2014 10:19 AM     Click Here to See the Profile for NJSPACEFAN   Click Here to Email NJSPACEFAN     Edit/Delete Message   Reply w/Quote
Earlier this weekend I had the pleasure of acquiring the limited edition of Rich and David's book "Marketing the Moon." I was truly impressed by the quality of the book and slipcase. The slipcase is a very sturdy, exceptionally fit hard board replica of the beautiful cover of the book.

Inside - is a limited edition plate signed by the two authors and Gene Cernan all in matching pen. To think that you actually get the limited edition version with the authors' and "The Last Man on the Moon's" signatures expertly shipped to your house for $5 less than the price of a signature of Gene at either Spacefest or the ASF show is really amazing.

The book has been expertly reviewed several times. I personally found our brethren cS'ers — now authors — keen insight of the hither-to unknown PR side of the Apollo story makes for a most fascinating and illuminating read.

Kudos and congrats to David and Rich; and for those of you who collect intelligent reference books of the Apollo space program — I highly recommend getting the Limited signed edition! — Art S.


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