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Author
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Topic: Marketing the Moon (Jurek, Scott)
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rjurek349
Member Posts: 1223
From: Northwest Indiana
Registered: Jan 2002
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posted 03-04-2014 03:46 PM
   
FYI. Amazon has begun shipping books in the US... |
rjurek349
Member Posts: 1223
From: Northwest Indiana
Registered: Jan 2002
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posted 03-06-2014 01:35 PM
For those of you still on the fence about ordering, Amazon has loaded the "Look Inside" feature for the book, with a wide cross-section of pages from various chapters. Worth a look if you are still considering. By the way, did I mention? David and I wrote a book...  |
cspg
Member Posts: 6366
From: Geneva, Switzerland
Registered: May 2006
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posted 03-06-2014 02:40 PM
That would kill all the fun of receiving the book!  And Amazon.com has shipped my copy, so overseas orders work too. |
rjurek349
Member Posts: 1223
From: Northwest Indiana
Registered: Jan 2002
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posted 03-06-2014 03:25 PM
LOL! You do have a point!Good to know on the international shipping. Do let us know what you think of the book after you've spent some time with it. Hope you enjoy it! |
garymilgrom
Member Posts: 2132
From: Atlanta, GA
Registered: Feb 2007
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posted 03-06-2014 03:48 PM
Splashdown in Atlanta! |
rjurek349
Member Posts: 1223
From: Northwest Indiana
Registered: Jan 2002
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posted 03-06-2014 04:45 PM
Awesome, Gary!!! Enjoy my friend! |
jiffyq58
Member Posts: 221
From: Durham, NC, USA
Registered: Jun 2011
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posted 03-06-2014 10:10 PM
Has the book tour begun yet? |
rjurek349
Member Posts: 1223
From: Northwest Indiana
Registered: Jan 2002
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posted 03-07-2014 08:58 AM
Nothing formal yet... except that David and I will both be at SpaceFest in May for a lecture and a signing. (We are really looking forward to it!) There are a few smaller, private events going on this month as well. As public signing events get set, we will announce them here. Thanks as always for the interest and support! |
heng44
Member Posts: 3733
From: Netherlands
Registered: Nov 2001
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posted 03-07-2014 02:56 PM
The book has arrived in the Netherlands, too. I have already read two chapters and it is absolutely fascinating. Great job, guys! |
rjurek349
Member Posts: 1223
From: Northwest Indiana
Registered: Jan 2002
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posted 03-07-2014 03:09 PM
Ah, touchdown in Europe! Awesome. Good to know, Ed. Thanks. And glad you enjoy it!!! |
bruce
Member Posts: 934
From: Fort Mill, SC, USA
Registered: Aug 2000
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posted 03-07-2014 04:17 PM
Just got my copy. I know what I'm doing this weekend! |
rjurek349
Member Posts: 1223
From: Northwest Indiana
Registered: Jan 2002
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posted 03-07-2014 06:23 PM
Excellent, Bruce--enjoy! Let us know what you think on Monday. |
garymilgrom
Member Posts: 2132
From: Atlanta, GA
Registered: Feb 2007
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posted 03-09-2014 12:52 PM
This terrific book is both entertaining and informative. Beginning with the formation of NASA the authors explain how the agency found its voice, how the decision was made to be honest and transparent and how the writers thought of themselves as reporters instead of public relations people ("We put out news releases, not press releases.")The role of television, arguably the most important aspect of marketing the flights, is handled well by explaining both the political and technical challenges of the time. And the topic of astronauts as celebrities is explored at depth with surprising conclusions. The book contains wonderful photos of commercial ads, technical manuals and marketing pieces from NASA and their contractors during this time. These items, many from the authors' personal collections, are a highlight of the book. There are also many interesting personal anecdotes in the book, from the reasons Paul Haney quit his job to an incident involving Neil Armstrong's parents which reveals much about Neil himself. We all know how the story ends - the public and media lost interest rapidly after the first landing, missions were cancelled and we haven't returned to the moon since Apollo. This was actually a failure of marketing by NASA to keep the public engaged, and this aspect of the program is covered as well. I couldn't put the book down. Highly recommended. |
rjurek349
Member Posts: 1223
From: Northwest Indiana
Registered: Jan 2002
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posted 03-09-2014 01:19 PM
Gary - thanks for your kind words: so glad you liked it. Our goal was to focus on the stories not-yet told or to set the record straight on aspects that have been mischaracterized. This side of Apollo has been a passion for us since the day we both started collecting PR/Marketing related material. It is very gratifying to hear you enjoyed it so much! Best, Rich |
DMScott
Member Posts: 359
From: Lexington, MA, USA
Registered: Dec 2005
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posted 03-09-2014 02:09 PM
Thank you Gary for taking the time to share your thoughts. We appreciate it. David Meerman Scott
(not Dave Scott the astronaut) |
rjurek349
Member Posts: 1223
From: Northwest Indiana
Registered: Jan 2002
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posted 03-11-2014 03:16 PM
David and I are featured in an MIT Press podcast discussing some of the themes from Marketing the Moon. Give it a listen and put a voice to a name! |
rjurek349
Member Posts: 1223
From: Northwest Indiana
Registered: Jan 2002
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posted 03-12-2014 05:55 AM
We sat down for an interview with award winning science writer Bruce Dorminey at Forbes.com discussing NASA, Apollo, marketing, and some of the themes from Marketing the Moon. |
mode1charlie
Member Posts: 1448
From: Honolulu, HI
Registered: Sep 2010
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posted 03-12-2014 11:26 PM
You have arrived on the shores of Oahu. |
rjurek349
Member Posts: 1223
From: Northwest Indiana
Registered: Jan 2002
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posted 03-13-2014 12:00 AM
Fantastic photo! Thanks for letting us know. |
emslawyer1
New Member Posts:
From:
Registered:
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posted 03-17-2014 12:02 PM
This is an amazing book! Here is my Amazon review, and I encourage all to post a review. Our friends Rich and David have done wonderful work that benefits us all. — Steve Wirth Every American Should Read this Book!
I've read most of the space books that are out there. But this book I could not put down until I finished it. It is so much more than a history of our space program or a description of the marketing principles that NASA used. It is really a truly unique examination of the amazing national effort that resulted in the greatest scientific feat of all time - and how the ordinary citizen from age 8 to 80 became an integral part of it all! I learned so much from reading Marketing the Moon. This story made me feel proud to be an American and at the same time left me wondering - why can't we get the public behind a similar effort today? Rich Jurek and David Meerman Scott bring a totally fresh perspective to our space program with many very cool photos, images and "back stories" never seen or heard until they reached this book. Every American should read this book -- especially during this time where leadership and direction seems to be lacking - to see that it CAN be done again... that we really DO have the capability to take on a big project or goal and get our country aligned in the same unified direction. An absolute must read! |
DMScott
Member Posts: 359
From: Lexington, MA, USA
Registered: Dec 2005
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posted 03-18-2014 06:45 AM
Thanks very much Steve! -- David |
rjurek349
Member Posts: 1223
From: Northwest Indiana
Registered: Jan 2002
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posted 03-18-2014 10:35 AM
Yes, Steve: thank you for your king words and glad you like the book!We are also honored to see that our book got reviewed on Brain Pickings today. Very cool! |
NASAgoob
Member Posts: 99
From: Dallas, Texas, USA
Registered: Oct 2008
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posted 03-23-2014 11:12 AM
I had debated, but with all of the great comments I made the purchase. It's a great read and as a collector I truly enjoy all of the amazing photos. Thank you!!! |
rjurek349
Member Posts: 1223
From: Northwest Indiana
Registered: Jan 2002
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posted 03-23-2014 01:47 PM
NASAgoob- thanks for taking the leap of faith and getting a copy. So happy to hear you enjoyed it! Thanks for letting us know. We enjoy the reader feedback. |
Gilbert
Member Posts: 1514
From: Carrollton, GA USA
Registered: Jan 2003
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posted 03-24-2014 08:04 AM
I received the book as a gift over the weekend. (I asked for it) Wow! It has already become one of my favorite books on the space program. I started reading yesterday and ended up spending about 4 hours on it when I should have been outside working in the yard. It is fantastic! |
rjurek349
Member Posts: 1223
From: Northwest Indiana
Registered: Jan 2002
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posted 03-24-2014 09:07 AM
Gilbert - so glad the book landed, and in a timely fashion to keep you from your yard work! (A very cool, Mark Twain-ish feel, that comment; I love it.) And to steal a good line from Wally: keep the cards and letters coming, folks! |
BMckay
Member Posts: 4070
From: MA, USA
Registered: Sep 2002
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posted 03-24-2014 12:57 PM
Kudos to you both for a great book. Saw an article about the book and one of the authors in the Boston Globe today. |
rjurek349
Member Posts: 1223
From: Northwest Indiana
Registered: Jan 2002
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posted 03-24-2014 01:11 PM
Thanks, Bryan! It is a great write-up: David has an amazing collection!We are also honored to see that an excerpt of our book is on Gizmodo today. If you are still on the fence, it will give you a good idea of content from one of the chapters. |
Joel Katzowitz
Member Posts: 872
From: Marietta GA USA
Registered: Dec 1999
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posted 03-25-2014 07:34 PM
I received the book from Amazon last Thursday and, unfortunately, I can't really comment on it. My high school intern saw it sitting on my desk when it arrived and asked if he could look at it. It seems that "looking" turned into reading and he still hasn't returned it. But, as soon as he does I'll be jumping in with both feet. |
rjurek349
Member Posts: 1223
From: Northwest Indiana
Registered: Jan 2002
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posted 03-25-2014 11:54 PM
Joel - seems to me a good excuse to buy another copy for yourself and to gift that one to your intern! Seriously -- great story! Looking forward to hearing from you when you can finally get your hands on it! |
DMScott
Member Posts: 359
From: Lexington, MA, USA
Registered: Dec 2005
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posted 03-26-2014 10:57 AM
Joel - Glad to hear the book has appeal to younger people! |
Joel Katzowitz
Member Posts: 872
From: Marietta GA USA
Registered: Dec 1999
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posted 03-26-2014 07:05 PM
Thanks for the suggestion Rich, it's not hard to see why you're in marketing!!! Well, if my intern gives it a thumbs up maybe I'll take you up on your idea. Of course I assume I'll qualify for the multi-book discount. |
jjknap
Member Posts: 301
From: Bourbonnais, IL USA
Registered: Apr 2011
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posted 03-26-2014 09:05 PM
Based on the comments in this forum, I ordered a copy. It arrives tomorrow |
rjurek349
Member Posts: 1223
From: Northwest Indiana
Registered: Jan 2002
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posted 03-27-2014 08:40 PM
Thanks for taking the plunge, and hope you enjoy it. |
rjurek349
Member Posts: 1223
From: Northwest Indiana
Registered: Jan 2002
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posted 03-29-2014 10:47 AM
Some additional VERY exciting media events about the book, on both the national and regional stages, are in the can, and will be launching in the next couple of weeks. Stay tuned here for the links.... |
rjurek349
Member Posts: 1223
From: Northwest Indiana
Registered: Jan 2002
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posted 04-04-2014 06:39 AM
I was on the popular "Chicago Tonight" evening news show last night, talking about the book and doing a little show and tell with artifacts. They have put up the clip, and also a great interview with David. Check the video and Q&A interview out here. Or watch the clip, below. |
NJSPACEFAN
Member Posts: 130
From: Ocala, FL USA
Registered: Dec 2000
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posted 04-04-2014 08:52 AM
Excellent and insightful interview Rich! Love the checklists. Thanks for sharing. |
rjurek349
Member Posts: 1223
From: Northwest Indiana
Registered: Jan 2002
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posted 04-04-2014 09:15 AM
Thanks, Art! |
rjurek349
Member Posts: 1223
From: Northwest Indiana
Registered: Jan 2002
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posted 04-04-2014 12:31 PM
JJ, just wanted to touch base to see if you got that copy in the mail and what you thought of the book... hope you liked it! |
Gilbert
Member Posts: 1514
From: Carrollton, GA USA
Registered: Jan 2003
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posted 04-04-2014 03:06 PM
Your TV interview is cool and informative. I almost ordered another copy I got so pumped up. |
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