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  Marketing the Moon: The Selling of the Apollo Lunar Program (Jurek, Scott) (Page 2)

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Author Topic:   Marketing the Moon: The Selling of the Apollo Lunar Program (Jurek, Scott)
rjurek349
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posted 03-04-2014 03:46 PM     Click Here to See the Profile for rjurek349   Click Here to Email rjurek349     Edit/Delete Message   Reply w/Quote
FYI. Amazon has begun shipping books in the US...

rjurek349
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posted 03-06-2014 01:35 PM     Click Here to See the Profile for rjurek349   Click Here to Email rjurek349     Edit/Delete Message   Reply w/Quote
For those of you still on the fence about ordering, Amazon has loaded the "Look Inside" feature for the book, with a wide cross-section of pages from various chapters. Worth a look if you are still considering.

By the way, did I mention? David and I wrote a book...

cspg
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posted 03-06-2014 02:40 PM     Click Here to See the Profile for cspg   Click Here to Email cspg     Edit/Delete Message   Reply w/Quote
That would kill all the fun of receiving the book!

And Amazon.com has shipped my copy, so overseas orders work too.

rjurek349
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posted 03-06-2014 03:25 PM     Click Here to See the Profile for rjurek349   Click Here to Email rjurek349     Edit/Delete Message   Reply w/Quote
LOL! You do have a point!

Good to know on the international shipping. Do let us know what you think of the book after you've spent some time with it. Hope you enjoy it!

garymilgrom
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posted 03-06-2014 03:48 PM     Click Here to See the Profile for garymilgrom   Click Here to Email garymilgrom     Edit/Delete Message   Reply w/Quote
Splashdown in Atlanta!

Market Moon

rjurek349
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posted 03-06-2014 04:45 PM     Click Here to See the Profile for rjurek349   Click Here to Email rjurek349     Edit/Delete Message   Reply w/Quote
Awesome, Gary!!! Enjoy my friend!

jiffyq58
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posted 03-06-2014 10:10 PM     Click Here to See the Profile for jiffyq58   Click Here to Email jiffyq58     Edit/Delete Message   Reply w/Quote
Has the book tour begun yet?

rjurek349
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posted 03-07-2014 08:58 AM     Click Here to See the Profile for rjurek349   Click Here to Email rjurek349     Edit/Delete Message   Reply w/Quote
Nothing formal yet... except that David and I will both be at SpaceFest in May for a lecture and a signing. (We are really looking forward to it!) There are a few smaller, private events going on this month as well. As public signing events get set, we will announce them here. Thanks as always for the interest and support!

heng44
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posted 03-07-2014 02:56 PM     Click Here to See the Profile for heng44   Click Here to Email heng44     Edit/Delete Message   Reply w/Quote
The book has arrived in the Netherlands, too. I have already read two chapters and it is absolutely fascinating. Great job, guys!

rjurek349
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posted 03-07-2014 03:09 PM     Click Here to See the Profile for rjurek349   Click Here to Email rjurek349     Edit/Delete Message   Reply w/Quote
Ah, touchdown in Europe! Awesome. Good to know, Ed. Thanks. And glad you enjoy it!!!

bruce
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posted 03-07-2014 04:17 PM     Click Here to See the Profile for bruce   Click Here to Email bruce     Edit/Delete Message   Reply w/Quote
Just got my copy. I know what I'm doing this weekend!

rjurek349
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posted 03-07-2014 06:23 PM     Click Here to See the Profile for rjurek349   Click Here to Email rjurek349     Edit/Delete Message   Reply w/Quote
Excellent, Bruce--enjoy! Let us know what you think on Monday.

garymilgrom
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posted 03-09-2014 12:52 PM     Click Here to See the Profile for garymilgrom   Click Here to Email garymilgrom     Edit/Delete Message   Reply w/Quote
This terrific book is both entertaining and informative. Beginning with the formation of NASA the authors explain how the agency found its voice, how the decision was made to be honest and transparent and how the writers thought of themselves as reporters instead of public relations people ("We put out news releases, not press releases.")

The role of television, arguably the most important aspect of marketing the flights, is handled well by explaining both the political and technical challenges of the time. And the topic of astronauts as celebrities is explored at depth with surprising conclusions.

The book contains wonderful photos of commercial ads, technical manuals and marketing pieces from NASA and their contractors during this time. These items, many from the authors' personal collections, are a highlight of the book. There are also many interesting personal anecdotes in the book, from the reasons Paul Haney quit his job to an incident involving Neil Armstrong's parents which reveals much about Neil himself.

We all know how the story ends - the public and media lost interest rapidly after the first landing, missions were cancelled and we haven't returned to the moon since Apollo. This was actually a failure of marketing by NASA to keep the public engaged, and this aspect of the program is covered as well.

I couldn't put the book down. Highly recommended.

rjurek349
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posted 03-09-2014 01:19 PM     Click Here to See the Profile for rjurek349   Click Here to Email rjurek349     Edit/Delete Message   Reply w/Quote
Gary - thanks for your kind words: so glad you liked it. Our goal was to focus on the stories not-yet told or to set the record straight on aspects that have been mischaracterized. This side of Apollo has been a passion for us since the day we both started collecting PR/Marketing related material. It is very gratifying to hear you enjoyed it so much! Best, Rich

freshspot
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posted 03-09-2014 02:09 PM     Click Here to See the Profile for freshspot   Click Here to Email freshspot     Edit/Delete Message   Reply w/Quote
Thank you Gary for taking the time to share your thoughts. We appreciate it.

David Meerman Scott
(not Dave Scott the astronaut)

rjurek349
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posted 03-11-2014 03:16 PM     Click Here to See the Profile for rjurek349   Click Here to Email rjurek349     Edit/Delete Message   Reply w/Quote
David and I are featured in an MIT Press podcast discussing some of the themes from Marketing the Moon. Give it a listen and put a voice to a name!

rjurek349
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posted 03-12-2014 05:55 AM     Click Here to See the Profile for rjurek349   Click Here to Email rjurek349     Edit/Delete Message   Reply w/Quote
We sat down for an interview with award winning science writer Bruce Dorminey at Forbes.com discussing NASA, Apollo, marketing, and some of the themes from Marketing the Moon.

mode1charlie
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posted 03-12-2014 11:26 PM     Click Here to See the Profile for mode1charlie   Click Here to Email mode1charlie     Edit/Delete Message   Reply w/Quote
You have arrived on the shores of Oahu.

rjurek349
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posted 03-13-2014 12:00 AM     Click Here to See the Profile for rjurek349   Click Here to Email rjurek349     Edit/Delete Message   Reply w/Quote
Fantastic photo! Thanks for letting us know.

emslawyer1
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posted 03-17-2014 12:02 PM     Click Here to See the Profile for emslawyer1   Click Here to Email emslawyer1     Edit/Delete Message   Reply w/Quote
This is an amazing book! Here is my Amazon review, and I encourage all to post a review. Our friends Rich and David have done wonderful work that benefits us all. — Steve Wirth
Every American Should Read this Book!

I've read most of the space books that are out there. But this book I could not put down until I finished it. It is so much more than a history of our space program or a description of the marketing principles that NASA used. It is really a truly unique examination of the amazing national effort that resulted in the greatest scientific feat of all time - and how the ordinary citizen from age 8 to 80 became an integral part of it all! I learned so much from reading Marketing the Moon. This story made me feel proud to be an American and at the same time left me wondering - why can't we get the public behind a similar effort today? Rich Jurek and David Meerman Scott bring a totally fresh perspective to our space program with many very cool photos, images and "back stories" never seen or heard until they reached this book. Every American should read this book -- especially during this time where leadership and direction seems to be lacking - to see that it CAN be done again... that we really DO have the capability to take on a big project or goal and get our country aligned in the same unified direction. An absolute must read!

freshspot
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posted 03-18-2014 06:45 AM     Click Here to See the Profile for freshspot   Click Here to Email freshspot     Edit/Delete Message   Reply w/Quote
Thanks very much Steve! -- David

rjurek349
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posted 03-18-2014 10:35 AM     Click Here to See the Profile for rjurek349   Click Here to Email rjurek349     Edit/Delete Message   Reply w/Quote
Yes, Steve: thank you for your king words and glad you like the book!

We are also honored to see that our book got reviewed on Brain Pickings today. Very cool!

NASAgoob
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posted 03-23-2014 11:12 AM     Click Here to See the Profile for NASAgoob     Edit/Delete Message   Reply w/Quote
I had debated, but with all of the great comments I made the purchase. It's a great read and as a collector I truly enjoy all of the amazing photos. Thank you!!!

rjurek349
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posted 03-23-2014 01:47 PM     Click Here to See the Profile for rjurek349   Click Here to Email rjurek349     Edit/Delete Message   Reply w/Quote
NASAgoob- thanks for taking the leap of faith and getting a copy. So happy to hear you enjoyed it! Thanks for letting us know. We enjoy the reader feedback.

Gilbert
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posted 03-24-2014 08:04 AM     Click Here to See the Profile for Gilbert   Click Here to Email Gilbert     Edit/Delete Message   Reply w/Quote
I received the book as a gift over the weekend. (I asked for it) Wow! It has already become one of my favorite books on the space program. I started reading yesterday and ended up spending about 4 hours on it when I should have been outside working in the yard. It is fantastic!

rjurek349
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posted 03-24-2014 09:07 AM     Click Here to See the Profile for rjurek349   Click Here to Email rjurek349     Edit/Delete Message   Reply w/Quote
Gilbert - so glad the book landed, and in a timely fashion to keep you from your yard work! (A very cool, Mark Twain-ish feel, that comment; I love it.) And to steal a good line from Wally: keep the cards and letters coming, folks!

BMckay
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posted 03-24-2014 12:57 PM     Click Here to See the Profile for BMckay   Click Here to Email BMckay     Edit/Delete Message   Reply w/Quote
Kudos to you both for a great book. Saw an article about the book and one of the authors in the Boston Globe today.

rjurek349
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posted 03-24-2014 01:11 PM     Click Here to See the Profile for rjurek349   Click Here to Email rjurek349     Edit/Delete Message   Reply w/Quote
Thanks, Bryan! It is a great write-up: David has an amazing collection!

We are also honored to see that an excerpt of our book is on Gizmodo today. If you are still on the fence, it will give you a good idea of content from one of the chapters.

Joel Katzowitz
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posted 03-25-2014 07:34 PM     Click Here to See the Profile for Joel Katzowitz   Click Here to Email Joel Katzowitz     Edit/Delete Message   Reply w/Quote
I received the book from Amazon last Thursday and, unfortunately, I can't really comment on it. My high school intern saw it sitting on my desk when it arrived and asked if he could look at it. It seems that "looking" turned into reading and he still hasn't returned it. But, as soon as he does I'll be jumping in with both feet.

rjurek349
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posted 03-25-2014 11:54 PM     Click Here to See the Profile for rjurek349   Click Here to Email rjurek349     Edit/Delete Message   Reply w/Quote
Joel - seems to me a good excuse to buy another copy for yourself and to gift that one to your intern!

Seriously -- great story! Looking forward to hearing from you when you can finally get your hands on it!

freshspot
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posted 03-26-2014 10:57 AM     Click Here to See the Profile for freshspot   Click Here to Email freshspot     Edit/Delete Message   Reply w/Quote
Joel - Glad to hear the book has appeal to younger people!

Joel Katzowitz
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posted 03-26-2014 07:05 PM     Click Here to See the Profile for Joel Katzowitz   Click Here to Email Joel Katzowitz     Edit/Delete Message   Reply w/Quote
Thanks for the suggestion Rich, it's not hard to see why you're in marketing!!! Well, if my intern gives it a thumbs up maybe I'll take you up on your idea. Of course I assume I'll qualify for the multi-book discount.

jjknap
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posted 03-26-2014 09:05 PM     Click Here to See the Profile for jjknap   Click Here to Email jjknap     Edit/Delete Message   Reply w/Quote
Based on the comments in this forum, I ordered a copy. It arrives tomorrow

rjurek349
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posted 03-27-2014 08:40 PM     Click Here to See the Profile for rjurek349   Click Here to Email rjurek349     Edit/Delete Message   Reply w/Quote
Thanks for taking the plunge, and hope you enjoy it.

rjurek349
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posted 03-29-2014 10:47 AM     Click Here to See the Profile for rjurek349   Click Here to Email rjurek349     Edit/Delete Message   Reply w/Quote
Some additional VERY exciting media events about the book, on both the national and regional stages, are in the can, and will be launching in the next couple of weeks. Stay tuned here for the links....

rjurek349
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posted 04-04-2014 06:39 AM     Click Here to See the Profile for rjurek349   Click Here to Email rjurek349     Edit/Delete Message   Reply w/Quote
I was on the popular "Chicago Tonight" evening news show last night, talking about the book and doing a little show and tell with artifacts. They have put up the clip, and also a great interview with David. Check the video and Q&A interview out here. Or watch the clip, below.

NJSPACEFAN
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posted 04-04-2014 08:52 AM     Click Here to See the Profile for NJSPACEFAN   Click Here to Email NJSPACEFAN     Edit/Delete Message   Reply w/Quote
Excellent and insightful interview Rich! Love the checklists. Thanks for sharing.

rjurek349
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posted 04-04-2014 09:15 AM     Click Here to See the Profile for rjurek349   Click Here to Email rjurek349     Edit/Delete Message   Reply w/Quote
Thanks, Art!

rjurek349
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posted 04-04-2014 12:31 PM     Click Here to See the Profile for rjurek349   Click Here to Email rjurek349     Edit/Delete Message   Reply w/Quote
JJ, just wanted to touch base to see if you got that copy in the mail and what you thought of the book... hope you liked it!

Gilbert
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posted 04-04-2014 03:06 PM     Click Here to See the Profile for Gilbert   Click Here to Email Gilbert     Edit/Delete Message   Reply w/Quote
Your TV interview is cool and informative. I almost ordered another copy I got so pumped up.


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