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  Brian Binnie in Miller Lite beer ads

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Author Topic:   Brian Binnie in Miller Lite beer ads
Robert Pearlman

Posts: 27328
From: Houston, TX
Registered: Nov 1999

posted 05-07-2006 10:06 PM     Click Here to See the Profile for Robert Pearlman   Click Here to Email Robert Pearlman     Edit/Delete Message   Reply w/Quote
I was flipping channels late last night and came across a Miller Lite commercial that had men sitting around a table including Burt Reynolds and SpaceShipOne Pilot Brian Binnie.

The ad promotes Miller Lite and a website launching on May 15.

From Ad Week:

In the ads, men sit around a table and discuss manly issues, such as how long to wait before dating a friend's ex-girlfriend and if the high-five is still cool.

"What you are about to see is real," the voiceover states at the beginning of the first spot of the campaign. "A rare glimpse into an ancient order of men, cloaked in secrecy for over 800 years. They meet behind closed doors and soundproof glass. They write the unwritten rules, rules all men live by."

"They answer the questions all men ponder," the narrator continues. In a tribute to enduring Miller slogans, the voiceover adds, "They decide on good taste. They make the good call."

The men in the ads include Jerome Bettis, a former National Football League running back; Aron Ralston, a mountaineer who amputated his own arm with a pocketknife after being trapped under a boulder; Triple H, a professional wrestler; and Ty Murray, a professional bull rider. Actor Burt Reynolds serves as the moderator of the discussion. (Part of the joke, of course, is that all are known for their macho attitudes.)

There are eight TV spots in all, mixing 30- and 60-second executions.

The commercial I saw was a teaser but they showed Brian Binnie's name in large letters on the screen.

All times are CT (US)

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