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  Haagen-Dazs' "Ice Moon" ice cream cakes

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Author Topic:   Haagen-Dazs' "Ice Moon" ice cream cakes
Robert Pearlman
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Posts: 27327
From: Houston, TX
Registered: Nov 1999

posted 10-05-2012 10:19 AM     Click Here to See the Profile for Robert Pearlman   Click Here to Email Robert Pearlman     Edit/Delete Message   Reply w/Quote
Haagen-Dazs' "Ice Moon" ice cream cakes

London based design office Doshi Levien, was invited by luxury ice cream brand Häagen-Dazs to design an ice cream cake for the 2012 holiday season. Their reply: Ice Moon (source: Doshi Levien)

Your collaboration with Häagen-Dazs, why did you choose to work with Häagen-Dazs?

Nipa and I have a particular love for materials and processes, so the idea of working with moulded ice cream was irresistible. We love the ephemeral nature of ice cream and design to be eaten. It's something that appeals to the senses. The proposal from Häagen Dazs to design an ice-cream cake immediately caught our imagination.

What were the difficulties? How did you work with them?

Our concept is almost spherical so the ice cream has to be moulded in two separate parts and then put together without seeing the join. This has never been attempted before by Häagen-Dazs.

The second difficulty involves releasing the ice cream from the moulds without handling or destroying the shape.

What did you keep in your mind?

The funny moments. We never had a design meeting before in which we ate the prototype.

Why did you choose this shape? Why did you choose a moon?

We imagined the shape and texture of an ice cream scoop being like the moon as in a famous childhood Bollywood song. We were reminded of the stop frame movie Le Voyage dans la Lune by Georges Méliès. We were inspired by Armenian surrealist Léon Tutundjian's relief work of 1929. We found some early examples of the 'Bombes' ice-cream that are near spherical.

The moon idea came from many different places and has elements of fantasy, adventure, imagination, it makes us dream and it's delicious.

Photos credit: Massimo Pessina via Doshi Levien

Robert Pearlman
Editor

Posts: 27327
From: Houston, TX
Registered: Nov 1999

posted 10-05-2012 10:21 AM     Click Here to See the Profile for Robert Pearlman   Click Here to Email Robert Pearlman     Edit/Delete Message   Reply w/Quote
According to Dezeen magazine, the Häagen-Dazs Ice Moons come in two flavors:

The white moon consists of a pistachio biscuit base, layers of macadamia nut ice cream and meringue and a coating of raspberry ice cream. The orange moon has crunchy chocolate at the bottom, layers of nutty ice cream and salted caramel and a coating of vanilla ice cream.

Photos credit: Massimo Pessina via Doshi Levien

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