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Author Topic:   Gatorade Tiger [Woods] Moon Shot
Robert Pearlman

Posts: 38949
From: Houston, TX
Registered: Nov 1999

posted 03-21-2008 06:48 PM     Click Here to See the Profile for Robert Pearlman   Click Here to Email Robert Pearlman     Edit/Delete Message   Reply w/Quote
Pepsi Co. release
Tiger Woods' Drive Takes Him to the Moon With New Gatorade Tiger

One small step for Tiger Woods' golf game has proven time and again to be a giant leap for the world of sports.

To celebrate Woods' latest leap -- the launch of Gatorade Tiger — PepsiCo's Gatorade brand will take his out of this world golf game to the moon with a comprehensive integrated marketing campaign that includes television and print advertising, digital communications, retail displays, promotions, sampling and cause-related marketing initiatives. The campaign kicks off with a TV spot featuring Woods clad in an astronaut suit and also includes a promotion featuring an "out of this world" prize package to be revealed online in late April. Gatorade Tiger provides advanced hydration to fuel athletic performance and captures the unique qualities of Woods, who currently holds 64 wins on the PGA tour and is arguably the best golfer on the planet.

"I have experienced a lot of amazing moments in my golf career, but Gatorade Tiger is taking me someplace I never imagined with this campaign," said Tiger Woods. "I'm really excited about how this launch has come together because it brings to life that I'm always thinking about taking my game to the next level."

Woods has used Gatorade Thirst Quencher throughout his career and began drinking Gatorade Tiger on course and in his training last December. His signature sports drink is now available nationwide in three new and refreshing flavors inspired and selected by Woods -- Red Drive (Cherry blend), Cool Fusion (Citrus blend) and Quiet Storm (Grape blend). Packaging includes a new 500 ml (16.9 oz) bottle and a 32oz bottle. Gatorade Tiger provides the same carbohydrate energy to fuel muscles as Gatorade Thirst Quencher and contains 25 percent more electrolytes to advance fluid and electrolyte replacement. Decades of scientific research shows that proper hydration helps athletes stay on top of their game, both physically and mentally.

"Tiger Woods is known for revolutionizing the game of golf by introducing an unprecedented level of fitness, training and focus," said Matt Knott, vice president of marketing for Gatorade. "Tiger is always striving to improve and we are excited Gatorade Tiger can help fuel his march toward history while also fueling and inspiring other athletes to elevate their game."

Taking a cue from the advertising campaign, Gatorade Tiger will offer consumers an opportunity to take their game to the next level by participating in online and experiential promotions. Beginning in late April, visitors to can play virtual golf on the moon and enter an online sweepstakes to win one of two "out of this world" grand prizes. Additionally, from late April through May, the "Gatorade Tiger Longest Drive Challenge" will visit five cities across the U. S. — Phoenix, Dallas, Chicago, Miami and New York — to offer consumers an opportunity to test their virtual golf skills. The Gatorade Tiger golf simulator competitions will culminate with a national championship event in New York City in late May where the golfer with the longest drive will win the other grand prize.

As part of PepsiCo's Performance with Purpose commitment to the communities it serves, Gatorade will donate $100,000 to the Tiger Woods Foundation on behalf of fans who register for the online sweepstakes or participate in one of the five "Gatorade Tiger Longest Drive Challenge" events. The Tiger Woods Foundation has reached 10 million young people through character development programs, scholarships, grants, junior golf teams, and the Tiger Woods Learning Center.

Gatorade Tiger is the first product to launch as a result of the recently announced collaboration between Tiger Woods and Gatorade to develop Tiger-inspired sports performance beverages for athletes at all levels. As a first step in the relationship, Tiger underwent sweat analysis testing with the Gatorade Sports Science Institute (GSSI) showcasing his dedication to this collaboration and to improving every aspect of his training and competition. The in-depth scientific testing conducted by scientists from GSSI was designed to shape Woods' own specialized hydration and nutrition strategy. GSSI scientists measured Woods' sweat rate, sweat electrolyte concentration, and fluid and electrolyte balance while outlining his energy needs during a vigorous round of exercise.

Gatorade is a division of PepsiCo, Inc. PepsiCo has the nation's most comprehensive hydration portfolio including leadership brands such as Gatorade Tiger, Gatorade Thirst Quencher, G2, Propel, SoBe Life Water, Aquafina and Tropicana.

The "Gatorade Tiger Moon Shot" ad was produced by Element 79 Partners Chicago.


Posts: 1168
From: Canada
Registered: Jul 2001

posted 03-21-2008 08:17 PM     Click Here to See the Profile for music_space   Click Here to Email music_space     Edit/Delete Message   Reply w/Quote
It would have been nice if the press release would mention the historical ties with Apollo 14...


Posts: 2069
From: Essex, UK
Registered: Jul 2001

posted 03-22-2008 06:30 PM     Click Here to See the Profile for nasamad   Click Here to Email nasamad     Edit/Delete Message   Reply w/Quote
Gatorade video


Posts: 3146
From: San Diego
Registered: Feb 2002

posted 03-22-2008 06:41 PM     Click Here to See the Profile for FFrench     Edit/Delete Message   Reply w/Quote
Amusing, especially when considering that (according to Paul Haney) Tiger Woods and Al Shepard did (or were at least scheduled to) play golf together once.


Posts: 89
From: Merritt Island, FL
Registered: Feb 2008

posted 03-22-2008 07:28 PM     Click Here to See the Profile for AFGAS   Click Here to Email AFGAS     Edit/Delete Message   Reply w/Quote
Oh, would it be nice to just plop an EMU down on luna firma and jaunt about. But, we'll suspend our disbelief enough to enjoy the effort and hope the bit might inspire a young engineer-to-be.


Posts: 685
From: Lee's summit, MO
Registered: Jan 2005

posted 03-22-2008 07:53 PM     Click Here to See the Profile for Moonpaws   Click Here to Email Moonpaws     Edit/Delete Message   Reply w/Quote
Great fun. Looks like he hit quite a slice.

Robert Pearlman

Posts: 38949
From: Houston, TX
Registered: Nov 1999

posted 03-23-2008 12:21 AM     Click Here to See the Profile for Robert Pearlman   Click Here to Email Robert Pearlman     Edit/Delete Message   Reply w/Quote
Coincidentally, during our pre-flight interview with STS-123 mission specialist Mike Foreman, he mentioned that Tiger Woods had been invited to see Endeavour launch.
There are three or four of us [on the crew] who like watching Tiger. So, we just shot an invitation to him through his management group.

We never heard anything. He may never have seen it.

Lunar rock nut

Posts: 865
From: Oklahoma city, Oklahoma U.S.A.
Registered: Feb 2007

posted 03-24-2008 05:42 AM     Click Here to See the Profile for Lunar rock nut   Click Here to Email Lunar rock nut     Edit/Delete Message   Reply w/Quote
The commercial aired during the NCAA Basketball coverage this weekend.

Jay Chladek

Posts: 2272
From: Bellevue, NE, USA
Registered: Aug 2007

posted 03-27-2008 06:27 AM     Click Here to See the Profile for Jay Chladek   Click Here to Email Jay Chladek     Edit/Delete Message   Reply w/Quote
I have to wonder if future spacesuit designers are looking into giving the next generation EMU and lunar suits enough arm movement to allow a golf shot like that? Shepard did it one armed and Tiger was just wearing a costume, so he wouldn't have had the same issues.

I did find it amusing though how they did a cut from him putting the ball on the tee to him standing upright. I can guess it would have been difficult to position a ball and get back up that easily, even in a costume spacesuit.


Posts: 2836
From: Titusville, FL USA
Registered: Feb 2005

posted 03-30-2008 03:53 AM     Click Here to See the Profile for KSCartist   Click Here to Email KSCartist     Edit/Delete Message   Reply w/Quote
I don't mean to be picky — because I appreciate any positive tie-in to support space exploration — but where are his lunar boots? The costume folks didn't pay attention to that little detail.

Great commercial though.


Posts: 953
From: South Bend, IN
Registered: Apr 2002

posted 04-02-2008 05:25 PM     Click Here to See the Profile for spaceman1953   Click Here to Email spaceman1953     Edit/Delete Message   Reply w/Quote
I got a great kick out of seeing the commercial.

Anything to keep "space" in the public eye is what it is all about for me!

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