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  Value of a Space Shuttle Coca Cola Tray

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Author Topic:   Value of a Space Shuttle Coca Cola Tray
Zach121k
Member

Posts: 61
From: Fenton, Missouri, USA
Registered: Feb 2013

posted 02-07-2013 11:35 AM     Click Here to See the Profile for Zach121k   Click Here to Email Zach121k     Edit/Delete Message   Reply w/Quote
I picked this up at a store called Buccanner Collectiables down in Florida. I've had it for quite some time, and I can never find an estimate on what this is worth. Any ideas?

Here's an example.

Glint
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Posts: 816
From: New Windsor, Maryland USA
Registered: Jan 2004

posted 02-07-2013 11:45 AM     Click Here to See the Profile for Glint   Click Here to Email Glint     Edit/Delete Message   Reply w/Quote
At first glance the URL seems to imply that the tray itself is made from metal taken from the Challenger which would be, at a minimum, illegal for Coca-Cola to produce such an item.

But fortunately, it's not.

Robert Pearlman
Editor

Posts: 30069
From: Houston, TX
Registered: Nov 1999

posted 02-07-2013 12:04 PM     Click Here to See the Profile for Robert Pearlman   Click Here to Email Robert Pearlman     Edit/Delete Message   Reply w/Quote
Had the tray had been produced at the time of Coca-Cola's flight on Challenger (STS-51F) or even made later to specifically commemorate the flight, its value would be greater as space memorabilia, however that doesn't appear to be the case.

The launch pictured is STS-7, the maiden flight of Challenger in 1983.

The tray, as the Worthpoint page provides, was produced for a 1992 Coca-Cola collector's convention in Orlando. The location of the meeting was probably what inspired the use of the shuttle photo.

As such, I would say the tray has very little value as space memorabilia, but may be of greater interest to Coca-Cola collectors.

Zach121k
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Posts: 61
From: Fenton, Missouri, USA
Registered: Feb 2013

posted 02-07-2013 12:27 PM     Click Here to See the Profile for Zach121k   Click Here to Email Zach121k     Edit/Delete Message   Reply w/Quote
Thanks Robert.

Now, if I get a Challenger Coke can from Space Camp.... I would love to drink out of it.

Robert Pearlman
Editor

Posts: 30069
From: Houston, TX
Registered: Nov 1999

posted 02-07-2013 12:39 PM     Click Here to See the Profile for Robert Pearlman   Click Here to Email Robert Pearlman     Edit/Delete Message   Reply w/Quote
You're referring to the plastic replica cans that Space Camp sold in the 1980s? I have one that I did drink from at Camp before retiring it as a collectible...

Zach121k
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Posts: 61
From: Fenton, Missouri, USA
Registered: Feb 2013

posted 02-07-2013 12:51 PM     Click Here to See the Profile for Zach121k   Click Here to Email Zach121k     Edit/Delete Message   Reply w/Quote
Yes I am. That would be the crown jewel of my Coca Cola collection.

Robert Pearlman
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Posts: 30069
From: Houston, TX
Registered: Nov 1999

posted 02-07-2013 12:59 PM     Click Here to See the Profile for Robert Pearlman   Click Here to Email Robert Pearlman     Edit/Delete Message   Reply w/Quote
Depending on how much you want to invest, you might also be able to find one of the Coca-Cola produced replica displays that were provided to its distributors and museums. It will cost you significantly more than the plastic replica (of which, a quick search reveals at least one on eBay right now) but is probably the key piece to a Coca-Cola in Space collection...

Zach121k
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Posts: 61
From: Fenton, Missouri, USA
Registered: Feb 2013

posted 02-07-2013 01:01 PM     Click Here to See the Profile for Zach121k   Click Here to Email Zach121k     Edit/Delete Message   Reply w/Quote
Yeah. I was eyeing the can. I would love an official one, but I would not have anywhere near the amount of money. And it seems the Pepsi cans are cheaper and more abundant.

I guess that one isn't reusable.

Robert Pearlman
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From: Houston, TX
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posted 02-07-2013 01:10 PM     Click Here to See the Profile for Robert Pearlman   Click Here to Email Robert Pearlman     Edit/Delete Message   Reply w/Quote
Coca-Cola invested millions into developing its beverage dispenser for STS-51F. It wasn't until Pepsi Co. learned that Coca-Cola was flying that they lobbied for equal treatment and quickly threw together the design they flew.

Pepsi produced its own replica cans. Coca-Cola resisted commercializing its flight, authorizing only the Space Camp replica (the company was a supporter of Space Camp) and just a few items for internal distribution (a lapel pin and a t-shirt among them).

Zach121k
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Posts: 61
From: Fenton, Missouri, USA
Registered: Feb 2013

posted 02-07-2013 01:13 PM     Click Here to See the Profile for Zach121k   Click Here to Email Zach121k     Edit/Delete Message   Reply w/Quote
"Quickly"

It shows. It's a whipped cream can.

So the Pepsi ones were "mass produced". Noted. That makes sence to why the Coke ones go for much more.

I wish I could stumble upon either the the Space Camp or official cans.

Zach121k
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Posts: 61
From: Fenton, Missouri, USA
Registered: Feb 2013

posted 02-07-2013 05:38 PM     Click Here to See the Profile for Zach121k   Click Here to Email Zach121k     Edit/Delete Message   Reply w/Quote
So is this one reusable like the Coke ones?

And Robert, are there any replicas for sale currently?

Robert Pearlman
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From: Houston, TX
Registered: Nov 1999

posted 02-07-2013 06:39 PM     Click Here to See the Profile for Robert Pearlman   Click Here to Email Robert Pearlman     Edit/Delete Message   Reply w/Quote
The replica Pepsi cans are for display only, they cannot be used (or reused). The replica cans produced by Coca-Cola for distributors and museums were not able to used, either.

The Space Camp plastic replica Coca-Cola cans can be reused, but they open using a design that differs from the cans that flew in space.

Both the Pepsi and Coca-Cola cans that were flown on STS-51F were not designed to be reusable. Coca-Cola's later design for a dispenser and cup/bottle system, as flown on STS-63 and STS-77, was reusable.

quote:
Originally posted by Zach121k:
And Robert, are there any replicas for sale currently?
There is a plastic replica Coca-Cola can listed on eBay here.

cosmos-walter
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Posts: 451
From: Salzburg, Austria
Registered: Jun 2003

posted 02-09-2013 10:02 AM     Click Here to See the Profile for cosmos-walter   Click Here to Email cosmos-walter     Edit/Delete Message   Reply w/Quote
What do you think, would be the value of one useable Cola can flown into ISS? I don't have one, I am just curious.

Robert Pearlman
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From: Houston, TX
Registered: Nov 1999

posted 02-09-2013 10:20 AM     Click Here to See the Profile for Robert Pearlman   Click Here to Email Robert Pearlman     Edit/Delete Message   Reply w/Quote
To my knowledge, Coca-Cola (or Pepsi) has not been flown to the International Space Station — at least not as sanctioned by either company or NASA.

Coca-Cola flew its beverage dispensers on three flights: STS-51F, STS-63 and STS-77. Pepsi only flew on STS-51F.

A flown example from STS-51F would probably be the most valuable on the market, as that flight received the most attention publicly (headlines ran proclaiming "Cola Wars in Space").

From a sheer cool factor, the pressurized cups flown on STS-63 look the most "spacey." The bottles flown on STS-77 look almost as if they came off the shelf from your local store, except for their interior bag.

Now, a locker-mounted dispenser from either STS-63 or STS-77 would be amazing, but to my knowledge they are all in museums.

If a regular, store-bought can or bottle of Coca-Cola or Pepsi flew to the ISS, I'm sure there would be interest in it (if sufficient provenance existed that it flew) but not as much as one of the cans or bottles specifically designed for spaceflight.

I imagine the greater interest in such an ISS-flown beverage would come from Coca-Cola collectors, rather than space memorabilia enthusiasts.

streetsnake
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Posts: 83
From: Ohio
Registered: Oct 2012

posted 02-09-2013 10:45 AM     Click Here to See the Profile for streetsnake   Click Here to Email streetsnake     Edit/Delete Message   Reply w/Quote
Zack, Is this what you are looking for? I have seen them come up occasionally on EB or auction.

Zach121k
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Posts: 61
From: Fenton, Missouri, USA
Registered: Feb 2013

posted 02-10-2013 02:45 PM     Click Here to See the Profile for Zach121k   Click Here to Email Zach121k     Edit/Delete Message   Reply w/Quote
quote:
Originally posted by streetsnake:
Zack, is this what you are looking for?
Yes. Yes it is.

When it comes to collecting, I have a decent size of Coke memorabilia. Probably not as worthy as some to have that can, but space is my passion, and Coke is my colletion.

Zach121k
Member

Posts: 61
From: Fenton, Missouri, USA
Registered: Feb 2013

posted 02-10-2013 10:11 PM     Click Here to See the Profile for Zach121k   Click Here to Email Zach121k     Edit/Delete Message   Reply w/Quote
If anyone is wondering, here is what my collection looks like as of today.

Zach121k
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Posts: 61
From: Fenton, Missouri, USA
Registered: Feb 2013

posted 02-16-2013 07:38 PM     Click Here to See the Profile for Zach121k   Click Here to Email Zach121k     Edit/Delete Message   Reply w/Quote
And all that is left on eBay are overpriced Pepsi Cans. Yay.

Zach121k
Member

Posts: 61
From: Fenton, Missouri, USA
Registered: Feb 2013

posted 02-17-2013 07:20 PM     Click Here to See the Profile for Zach121k   Click Here to Email Zach121k     Edit/Delete Message   Reply w/Quote
An official one is on sale.

Ronpur
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Posts: 510
From: Brandon, Fl
Registered: May 2012

posted 02-19-2013 07:41 AM     Click Here to See the Profile for Ronpur   Click Here to Email Ronpur     Edit/Delete Message   Reply w/Quote
quote:
Originally posted by Zach121k:
And all that is left on eBay are overpriced Pepsi Cans. Yay.
I managed to grab a Pepsi can for a lot less than most of those auctions. $100 starting price is crazy! But one does start at $29.

But, like you, I would rather have Coke! And those replicas will never get that low priced.

Zach121k
Member

Posts: 61
From: Fenton, Missouri, USA
Registered: Feb 2013

posted 02-19-2013 06:46 PM     Click Here to See the Profile for Zach121k   Click Here to Email Zach121k     Edit/Delete Message   Reply w/Quote
quote:
Originally posted by Ronpur:
But, like you, I would rather have Coke! And those replicas will never get that low priced.
I hear ya. Plus, the Space Camp ones wont cut it for me.

Zach121k
Member

Posts: 61
From: Fenton, Missouri, USA
Registered: Feb 2013

posted 02-19-2013 06:47 PM     Click Here to See the Profile for Zach121k   Click Here to Email Zach121k     Edit/Delete Message   Reply w/Quote
Speak of the devil... Space Camp.

Ronpur
Member

Posts: 510
From: Brandon, Fl
Registered: May 2012

posted 02-19-2013 09:17 PM     Click Here to See the Profile for Ronpur   Click Here to Email Ronpur     Edit/Delete Message   Reply w/Quote
I will pass this time, maybe the next one that shows up. But it just looks like a thermos bottle.

Zach121k
Member

Posts: 61
From: Fenton, Missouri, USA
Registered: Feb 2013

posted 02-20-2013 05:16 PM     Click Here to See the Profile for Zach121k   Click Here to Email Zach121k     Edit/Delete Message   Reply w/Quote
quote:
Originally posted by Ronpur:
I will pass this time, maybe the next one that shows up. But it just looks like a thermos bottle.
That is why I don't like those.

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