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Author
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Topic: ApolloPressKits.com (David Meerman Scott)
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Robert Pearlman
Editor Posts: 42981
From: Houston, TX
Registered: Nov 1999
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posted 03-14-2019 07:00 AM
   
collectSPACE Apollo Press Kits website showcases moon landing media guidesA new online archive is showcasing the original guides to the historic Apollo 11 moon landing mission: 50-year-old press kits. ApolloPressKits.com, curated by David Meerman Scott, offers free access to high-quality scans of more than three dozen company, contractor and government-prepared press kits that documented the diverse aspects of the historic 1969 lunar expedition. From NASA to Stouffer's and IBM to TWA Airlines, the archive details the mission's milestones and food menus, guidance software and guided tours.  |
rjurek349
Member Posts: 1190
From: Northwest Indiana
Registered: Jan 2002
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posted 03-14-2019 07:29 AM
Bravo, David! What an amazing resource and gift to the community — from space enthusiasts, to graphic designers, to marketing and PR pros the world over. A true treasure trove of history. Fantastic! |
DMScott
Member Posts: 354
From: Lexington, MA, USA
Registered: Dec 2005
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posted 03-14-2019 08:18 AM
Thank you Robert for the kind writeup and Rich for inspiring this archive during our work on Marketing the Moon. It was a heck of a lot of work to digitize these press kits (thanks to several interns for doing the bulk of the work). I'm happy that the material is out there for people to enjoy. I'm always on the lookout for any Apollo 11 press kits I don't have so anyone reading this who has one, please let me know! |
David Carey
Member Posts: 782
From:
Registered: Mar 2009
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posted 03-14-2019 01:50 PM
Good stuff, David. Thank you for making available.I referenced the "Astronaut's Watch" piece (and your/Rich's book) on omegaforums.net  |
thisismills
Member Posts: 262
From: Michigan
Registered: Mar 2012
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posted 03-14-2019 02:32 PM
David, a wonderful site, really appreciate you putting it together.Also, thank you for including the Dow Chemicals kit, photos and press release information. Dow's involvement with Avco on the Apollo heatshield materials (specifically DEN 438) is important to document. |
DMScott
Member Posts: 354
From: Lexington, MA, USA
Registered: Dec 2005
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posted 03-14-2019 03:26 PM
It is my pleasure to make this information available. It's interesting how people have favorites - like Omega and Dow! |
Robert Pearlman
Editor Posts: 42981
From: Houston, TX
Registered: Nov 1999
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posted 03-14-2019 03:28 PM
David, are you able to track download statistics for the site? It might be interesting after a period of time (maybe by the anniversary in July) to learn which press kits were most popular. |
DMScott
Member Posts: 354
From: Lexington, MA, USA
Registered: Dec 2005
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posted 03-15-2019 04:24 AM
Interesting idea, Robert. I built the site on the HubSpot platform (I am an advisor to the company) and there is tons of data available. I am looking at my data now for the past 24 hours since launch and people spend an average of 4 minutes on the press kits page. FOUR MINUTES! That's an eternity for websites. |
kosmo
Member Posts: 388
From:
Registered: Sep 2001
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posted 03-15-2019 06:32 AM
Very nice! I have been attempting to do the same thing for Apollo 8. |
ea757grrl
Member Posts: 729
From: South Carolina
Registered: Jul 2006
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posted 03-15-2019 03:15 PM
This is incredible, David. Not only an incredible collection, but incredibly generous of you to take all the time that went into building the site, compiling the scans, and everything else (and my thanks to the folks who helped you with it, too). You have provided us all a great service with this. Thank you very much! |
Alumtube
Member Posts: 21
From: Granville, OH
Registered: Jul 2013
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posted 07-19-2019 05:30 PM
Came upon this kit and poster from a former NASA employee. Posting this for the occasion.  Editor's note: Threads merged. |
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