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  Apollo 8 TIME Magazine: Alternate cover

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Author Topic:   Apollo 8 TIME Magazine: Alternate cover
holcombeyates
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Posts: 243
From: UK
Registered: Dec 2010

posted 09-27-2018 10:33 AM     Click Here to See the Profile for holcombeyates   Click Here to Email holcombeyates     Edit/Delete Message   Reply w/Quote
I vaguely remember in an auction (possibly Goldberg's or Regency around 2010 to 2013) that an alternative cover for the Apollo 8 issue of TIME magazine was sold (circa $100k). This covered the scenario where the crew did not return and the magazine would have published this version.

I can't find anything on a search, hence this post. All help appreciated.

RobertB
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Posts: 160
From: Israel
Registered: Nov 2012

posted 10-10-2018 06:15 AM     Click Here to See the Profile for RobertB   Click Here to Email RobertB     Edit/Delete Message   Reply w/Quote
Is this what you mean?
Art (11x15) This copper (?) printing plate (for the January 6, 1969 edition) was prepared for use as an alternate cover in case the flight was unsuccessful. It has to be remembered that this flight was the first to go to the moon (a last minute decision by NASA) and the magazine was prepared to use this cover in case the flight didn't return. The cover design is similar (but different) from the issued cover and features larger pictures of the three astronauts as well as an "APOLLO TRAGEDY" diagonal banner at the top of the cover. The issued cover has the pictures of the astronauts at the bottom with the moon in the background and "APOLLO TRIUMPH" across the top. There are the usual rubs and dings on the printing plate as might be expected, but the plate is indicative of a tense time in the American space program. Undoubtedly unique and historic.

Jonnyed
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Posts: 396
From: Dumfries, VA, USA
Registered: Aug 2014

posted 10-10-2018 01:11 PM     Click Here to See the Profile for Jonnyed   Click Here to Email Jonnyed     Edit/Delete Message   Reply w/Quote
Interesting photo but original post mentioned Time magazine and not Newsweek so wondering if another cover is also out there or just some confusion between the two magazines?

holcombeyates
Member

Posts: 243
From: UK
Registered: Dec 2010

posted 10-11-2018 02:19 AM     Click Here to See the Profile for holcombeyates   Click Here to Email holcombeyates     Edit/Delete Message   Reply w/Quote
Confusion is all my fault. I couldn't remember which magazine it was. Interesting if any other periodicals and newspapers had prepared contingencies.

Nixon had a speech in the event of moon disaster. Anyone know of any others? Thanks.

(By the way, it sold for about $1,200.)

All times are CT (US)

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