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  Cosmosphere (Kansas): New tagline and logo

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Author Topic:   Cosmosphere (Kansas): New tagline and logo
Robert Pearlman
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posted 07-18-2015 04:58 AM     Click Here to See the Profile for Robert Pearlman   Click Here to Email Robert Pearlman     Edit/Delete Message   Reply w/Quote
Cosmosphere release
Cosmosphere Reveals New Logo, Tagline

In a major step in transitioning from a world-class space museum with educational programs to an international center for applied education housing a world-class museum, the Cosmosphere unveiled its new logo and word mark on July 15, 2015 at the Hutchinson Chamber of Commerce luncheon.

The logo was approved by the Cosmosphere's Governing Board June 15, 2015, after receiving overwhelmingly positive responses from two focus groups.

"Research, community focus group input and staff discussions helped us gain insight into how people feel about the Cosmosphere," said Richard Hollowell, Cosmosphere CEO. "The history of the Cosmosphere and the sense of wonder and inspiration that this institution gives to visitors is very important to us, and to the community that has supported us since 1962."

"We're pleased that the new logo representing the Cosmosphere conveys not only Patty Carey's motivation, but also what fueled mankind's race to the moon and beyond: inspiration. The wonder of looking up at the stars and dreaming of what you could achieve."

"We are truly a destination attraction for families and, through the planned revitalization, will continue to evolve into a place that provides the spark of innovation for generations to come. Whether you have a two-year old who participates in a MicroNauts program, or a grandparent attending an intergenerational space camp experience with their grandchildren, the Cosmosphere brings you a new sense of discovery every time you visit."

The new tagline highlights the shift within the Cosmosphere's educational programming to position the Cosmosphere to be a leader in applied science education. New curriculum focuses on Next Generation Science Standards, Common Core, and college and career readiness, taking applied STEM education and teaching students in a way that truly helps them connect the dots between theory and application.

The Smithsonian-affiliated Cosmosphere houses the largest collection of U.S. and Russian space artifacts in the world. The Cosmosphere's mission is: Inspiring innovation through science education and honoring the history of space exploration. The Cosmosphere's summer camp programs for students entering second grade through high school are dedicated to inspiring explorers of all ages using STEM principles and building leadership and teamwork skills.

The SpaceWorks division has an international reputation for historic artifact preservation, replication and exhibit design. SpaceWorks has completed projects for NASA, the Smithsonian, and Hollywood films, including Ron Howard's Apollo 13 and the HBO Miniseries From the Earth to the Moon.

The Cosmosphere is located at 1100 N. Plum in Hutchinson, Kan.

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