Posts: 26584 From: Houston, TX Registered: Nov 1999
posted 04-15-2008 11:26 PM
Volkswagen release Volkswagen Announces Launch of New "Das Auto" Campaign
quote:Volkswagen of America announced today the launch of a new advertising and marketing campaign called DAS AUTO, literally translated to "the car." Part of a global brand platform, DAS AUTO will build on Volkswagen's unique place in pop culture through its message of It's What the People Want.
The campaign, which launches today, will introduce the world to Max, an iconic, quirky, talking 1964 black Beetle. DAS AUTO kicks off with an extensive targeted television, print and online advertising effort, as well as integration into social media channels. In each spot, Max has candid conversations with notable figures from pop culture in a talk show setting. The discussions focus on Volkswagen's intuition on what it is the people want. Guests include supermodel Heidi Klum, pop and TV personality David Hasselhoff, Star Trek's Leonard Nimoy, NASA astronaut Richard Searfoss, music-sharing innovator Shawn Fanning and former basketball coach Bob Knight.
Posts: 942 From: Staten Island, NY Registered: Jun 2007
posted 04-16-2008 07:42 AM
One of the things I remember the most from Apollo 11 was the day after the flight. The back of the N.Y. Times ran a full page ad.
It was a picture of the LM. The caption read, "It's ugly but it works". Below that was the "VW" logo.
-Lou
collocation Member
Posts: 365 From: McLean, VA, USA Registered: Feb 2004
posted 04-16-2008 09:56 AM
lunarrv15 Member
Posts: 1294 From: Cincinnati, Ohio, Hamilton Registered: Mar 2001
posted 04-16-2008 11:15 AM
I thought he was an actor. That VW commerical was aired here on Sunday. I couldn't associate the face and missed the name being said from the german voice annoucing him.
It has aired once here on Sunday
Lou Chinal Member
Posts: 942 From: Staten Island, NY Registered: Jun 2007
posted 04-16-2008 04:41 PM
Collocation- Thanks!
That was the quote, "It ugly, but it gets you there".
I haven't seen the ad for 39 years, it's a classic.
posted 04-15-2008 11:26 PM
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