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  Rick Searfoss in VW "Das Auto" ad campaign

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Author Topic:   Rick Searfoss in VW "Das Auto" ad campaign
Robert Pearlman
Editor

Posts: 27328
From: Houston, TX
Registered: Nov 1999

posted 04-15-2008 11:26 PM     Click Here to See the Profile for Robert Pearlman   Click Here to Email Robert Pearlman     Edit/Delete Message   Reply w/Quote
Volkswagen release
Volkswagen Announces Launch of New "Das Auto" Campaign

quote:
Volkswagen of America announced today the launch of a new advertising and marketing campaign called DAS AUTO, literally translated to "the car." Part of a global brand platform, DAS AUTO will build on Volkswagen's unique place in pop culture through its message of It's What the People Want.

The campaign, which launches today, will introduce the world to Max, an iconic, quirky, talking 1964 black Beetle. DAS AUTO kicks off with an extensive targeted television, print and online advertising effort, as well as integration into social media channels. In each spot, Max has candid conversations with notable figures from pop culture in a talk show setting. The discussions focus on Volkswagen's intuition on what it is the people want. Guests include supermodel Heidi Klum, pop and TV personality David Hasselhoff, Star Trek's Leonard Nimoy, NASA astronaut Richard Searfoss, music-sharing innovator Shawn Fanning and former basketball coach Bob Knight.
via NASA Watch

Lou Chinal
Member

Posts: 946
From: Staten Island, NY
Registered: Jun 2007

posted 04-16-2008 07:42 AM     Click Here to See the Profile for Lou Chinal   Click Here to Email Lou Chinal     Edit/Delete Message   Reply w/Quote
One of the things I remember the most from Apollo 11 was the day after the flight. The back of the N.Y. Times ran a full page ad.

It was a picture of the LM. The caption read, "It's ugly but it works". Below that was the "VW" logo.

-Lou

collocation
Member

Posts: 365
From: McLean, VA, USA
Registered: Feb 2004

posted 04-16-2008 09:56 AM     Click Here to See the Profile for collocation   Click Here to Email collocation     Edit/Delete Message   Reply w/Quote

lunarrv15
Member

Posts: 1295
From: Cincinnati, Ohio, Hamilton
Registered: Mar 2001

posted 04-16-2008 11:15 AM     Click Here to See the Profile for lunarrv15   Click Here to Email lunarrv15     Edit/Delete Message   Reply w/Quote
I thought he was an actor. That VW commerical was aired here on Sunday. I couldn't associate the face and missed the name being said from the german voice annoucing him.

It has aired once here on Sunday

Lou Chinal
Member

Posts: 946
From: Staten Island, NY
Registered: Jun 2007

posted 04-16-2008 04:41 PM     Click Here to See the Profile for Lou Chinal   Click Here to Email Lou Chinal     Edit/Delete Message   Reply w/Quote
Collocation- Thanks!

That was the quote, "It ugly, but it gets you there".

I haven't seen the ad for 39 years, it's a classic.

-Lou

All times are CT (US)

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