posted 10-25-2020 11:57 AM               

The company has built a concrete doomsday vault in Norway to house its cookies.

The vault design is inspired by the famous seed vault in the Arctic that's meant to preserve the world's botanical legacy against natural or human-caused disasters. Oreo's version is much smaller, but it shows the cookie company's commitment to riding out a truly epic PR stunt.

A video (filled with actor portrayals and one real astronomer) shows off the vault, which is located on permafrost at the coordinates 78°08'58.1"N, 16°01'59.7"E, not far from the Svalbard Global Seed Vault.