Topic: Lyft: 'It matters how you get there' (Apollo TV ad)
Robert Pearlman Editor
Posts: 42981 From: Houston, TX Registered: Nov 1999
posted 10-02-2017 10:58 PM
The ride share company Lyft has a new ad campaign featuring Tilda Swinton and Jordan Peele as Apollo astronauts. From Ad Week:
...they tie the process of calling a car with an app to the space race of 1971 that saw NASA spend extended periods exploring the moon for the first time.
Lyft recruited odd couple Tilda Swinton and Jordan Peele to play the roles of driver and passenger, respectively, while riffing on the fact that every trip, no matter how small, stems from a series of decisions.
Robert Pearlman Editor
Posts: 42981 From: Houston, TX Registered: Nov 1999
posted 10-02-2017 11:01 PM
Also some 15-second social media clips:
Robert Pearlman Editor
Posts: 42981 From: Houston, TX Registered: Nov 1999
posted 10-02-2017 11:06 PM
And yes, it does appear the inside of the Apollo command module bears a striking resemblance to the aft flight deck of the space shuttle...
posted 10-02-2017 10:58 PM
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