Topic: South Dakota asks: Why die on Mars? [video]
SpaceAholic Member
Posts: 4437 From: Sierra Vista, Arizona Registered: Nov 1999
posted 04-23-2015 07:14 AM
South Dakota Governor's Office of Economic Development video:
Robert Pearlman Editor
Posts: 42981 From: Houston, TX Registered: Nov 1999
posted 04-23-2015 07:18 AM
I loved AdWeek's take on this commercial:
South Dakota sets the bar low with a new ad campaign that basically says, "Hey, at least we're not Mars."
Aimed at both tourists and potential long-term residents, the campaign — developed by Sioux Falls ad agency Lawrence & Schiller — reminds us that Mars is a barren wasteland with no water or oxygen, while South Dakota is, well, not that. Also, there are jobs. That is quite literally the tone they are using to sell people on life in South Dakota...
posted 04-23-2015 10:21 AM
Apparently this tongue-in-cheek ad was intended to appeal to people who love Mother Earth and the back to nature crowd. It is definitely not for those who are addicted to their iPhones 24/7.
Die on Mars? No thanks.
p51 Member
Posts: 1642 From: Olympia, WA Registered: Sep 2011
posted 04-23-2015 05:10 PM
Aimed at both tourists and potential long-term residents, the campaign — developed by Sioux Falls ad agency Lawrence & Schiller — reminds us that Mars is a barren wasteland with no water or oxygen, while South Dakota is, well, not that.
It's NOT? Other than the water and oxygen part, I'd say a lot of the state is very much exactly that.
I drove through the state on my cross-country move for the Army in the Fall of 1998 and I saw a landscape that pretty much was like Mars, other than blue skies, air and an occasional tree.
I drove right through the very area used in those breathtakingly empty landscapes in, "Dances with Wolves," which were amazing to look at once, but I'd think after a year or so you'd be looking to move darned near anywhere else...
AstronautBrian Member
Posts: 287 From: Louisiana Registered: Jan 2006
posted 04-23-2015 05:37 PM
quote:Originally posted by p51: I drove right through the very area used in those breathtakingly empty landscapes in, "Dances with Wolves," which were amazing to look at once, but I'd think after a year or so you'd be looking to move darned near anywhere else...
That's how my dad described travelling through the southwest in the 50's and 60's. Each summer my grandparents and family drove cross-country to visit her family. He said the southwest was really neat the first time, kind of neat the second time, but by the third, fourth, fifth, sixth summers, etc. it was a total drag.
I've never been to South Dakota... and don't have any plans to. I suspect it is just like Mars — fun to visit once but not to live, and eventually expire, at.
Ronpur Member
Posts: 1211 From: Brandon, Fl Registered: May 2012
posted 04-23-2015 10:28 PM
This is ironic for me. In 1971, our family was going to Mount Rushmore for vacation. I was 7 or 8 and in my imagination, South Dakota was the Moon I had seen the astronauts walking on. I had my gloves, a scoop and plastic bags to collect my moon rocks in as we traveled.
Unfortunately, our "Lunar Rover" broke it's transmission in Sioux City, and then my Great Grandmother died back home in Illinois and we never made it to our destination. Never got my "moon rocks".
posted 04-23-2015 07:14 AM
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