Space News
space history and artifacts articles

Messages
space history discussion forums

Sightings
worldwide astronaut appearances

Resources
selected space history documents

Websites
related space history websites

  collectSPACE: Messages
  Free Space
  collectSPACE and "The New Rules of Marketing & PR" by David Scott (not the astronaut)

Post New Topic  Post A Reply
profile | register | preferences | faq | search

next newest topic | next oldest topic
Author Topic:   collectSPACE and "The New Rules of Marketing & PR" by David Scott (not the astronaut)
Robert Pearlman
Editor

Posts: 27327
From: Houston, TX
Registered: Nov 1999

posted 07-18-2007 01:15 AM     Click Here to See the Profile for Robert Pearlman   Click Here to Email Robert Pearlman     Edit/Delete Message   Reply w/Quote
When he isn't collecting space artifacts, David M. Scott (not the astronaut) is an award-winning online thought leadership strategist. His latest book, The New Rules of Marketing & PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing & Online Media to Reach Buyers Directly is the number one bestseller in the PR and Marketing category on Amazon.com since its release in late May.

Chapter 7 of David's New Rules, "Forums, Wikis, and Your Targeted Audience" has a subsection entitled, "Your Space in the Forums", which, I am proud to say, is about this forum, collectSPACE: Messages.

Nearly a year ago, David contacted me about using collectSPACE as a mini case study for how message boards apply to marketing to collectors. I was happy to oblige and now a new and large audience is reading about the space memorabilia community. Thanks David!

I'm not going to reprint the full citation here (you'll just need to buy the book) but here's a short excerpt:

As moderator of the collectSPACE forums, Pearlman has personally followed tens of thousands of posts and seen the good and the bad from space memorabilia dealers. "If there is a post that is not flattering to a business, someone from that business needs to have been monitoring the posts and respond as required," he says. "In discussion forums where people have a common bond, people feel that the forum is theirs. We see people who have 500 or even 1,000 posts, and they treat that as a badge of honor. People who represent businesses need to let collectors know that you care enough about them to go to [their] turf instead of expecting them to come to yours."

garymilgrom
Member

Posts: 1571
From: Atlanta, GA, USA
Registered: Feb 2007

posted 07-18-2007 07:51 AM     Click Here to See the Profile for garymilgrom   Click Here to Email garymilgrom     Edit/Delete Message   Reply w/Quote
Thanks for pointing this out Robert and congratulations for cS's part in this. I've bought the book.

freshspot
Member

Posts: 272
From: Lexington, MA, USA
Registered: Dec 2005

posted 07-18-2007 03:50 PM     Click Here to See the Profile for freshspot   Click Here to Email freshspot     Edit/Delete Message   Reply w/Quote
Thanks for writing about my book Robert. And thanks for agreeing to be in it. It is cool to mix work with pleasure!

Anyway, I've recently learned from my publisher (Wiley) that the book has sold out its 10,000 copy first printing (in only 7 weeks). Additionally, it will be translated into at least 5 languages -- Japanese, Chinese, Korean, Czech, and Portuguese.

Anyone know how to say collectSPACE in Korean?

Dave Scott
(not the astronaut)
http://www.apolloartifacts.com/

FFrench
Member

Posts: 3093
From: San Diego
Registered: Feb 2002

posted 07-18-2007 04:04 PM     Click Here to See the Profile for FFrench     Edit/Delete Message   Reply w/Quote
공간을 모으십시요

LCDR Scott Schneeweis
New Member

Posts:
From:
Registered:

posted 08-03-2007 09:33 PM     Click Here to See the Profile for LCDR Scott Schneeweis   Click Here to Email LCDR Scott Schneeweis     Edit/Delete Message   Reply w/Quote
One of our very own - David M. Scott (not the astronaut) being interviewed on MSNBC on the subject of how to exploit Viral Videos and YouTube... see the interview here.

Congrats David!

------------------
Scott Schneeweis
http://www.SPACEAHOLIC.com/

Rodina
New Member

Posts:
From:
Registered:

posted 08-04-2007 12:10 AM     Click Here to See the Profile for Rodina   Click Here to Email Rodina     Edit/Delete Message   Reply w/Quote
I'm only posting here to remind me how many posts I have. I don't know whether this is honorable or not...

[789? Geeze, I've been here a long, long time]

Scott
Member

Posts: 3293
From: Houston, TX
Registered: May 2001

posted 08-04-2007 07:54 AM     Click Here to See the Profile for Scott   Click Here to Email Scott     Edit/Delete Message   Reply w/Quote
Congratulations, Dave. Good interview.

I checked on Amazon and it has broken into the Top 500 of all books currently sold on Amazon!

Robert Pearlman
Editor

Posts: 27327
From: Houston, TX
Registered: Nov 1999

posted 03-30-2009 12:38 PM     Click Here to See the Profile for Robert Pearlman   Click Here to Email Robert Pearlman     Edit/Delete Message   Reply w/Quote
This morning, David M. Scott (not the astronaut) had the honor of ringing the opening bell at the NASDAQ Stock Market in celebration of the release of his new book, World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories. Congratulations David!

TV stills courtesy Larry McGlynn

space1
Member

Posts: 506
From: Danville, Ohio, USA
Registered: Dec 2002

posted 03-30-2009 03:07 PM     Click Here to See the Profile for space1   Click Here to Email space1     Edit/Delete Message   Reply w/Quote
WAY TO GO David Scott (Not The Astronaut)!!!

------------------
John Fongheiser
President
Historic Space Systems, http://www.space1.com

4allmankind
Member

Posts: 715
From: NJ
Registered: Jan 2004

posted 03-30-2009 03:35 PM     Click Here to See the Profile for 4allmankind   Click Here to Email 4allmankind     Edit/Delete Message   Reply w/Quote
Quite an honor David, congrats. I watched it online today and you did a terrific job up there.

Now let's hope you brought the planet some good financial luck.

Jay

mjanovec
Member

Posts: 3593
From: Midwest, USA
Registered: Jul 2005

posted 03-30-2009 04:13 PM     Click Here to See the Profile for mjanovec   Click Here to Email mjanovec     Edit/Delete Message   Reply w/Quote
After today's stock market performance, I think we need to keep David away from that bell!

(just kidding, of course)

Rob Joyner
Member

Posts: 1292
From: GA, USA
Registered: Jan 2004

posted 03-30-2009 05:33 PM     Click Here to See the Profile for Rob Joyner   Click Here to Email Rob Joyner     Edit/Delete Message   Reply w/Quote
I was just thinking...

If David Scott (not the astronaut) keeps this up the Apollo 15 commander may have to start signing autographs as David Scott (not the author)!

rjurek349
Member

Posts: 805
From:
Registered: Jan 2002

posted 03-30-2009 06:56 PM     Click Here to See the Profile for rjurek349   Click Here to Email rjurek349     Edit/Delete Message   Reply w/Quote
David - Way to go! Rave on! Rich

freshspot
Member

Posts: 272
From: Lexington, MA, USA
Registered: Dec 2005

posted 03-31-2009 04:34 PM     Click Here to See the Profile for freshspot   Click Here to Email freshspot     Edit/Delete Message   Reply w/Quote
Thanks guys. It was an amazing honor.

Dave Scott
(the other one)

Rick Mulheirn
Member

Posts: 2457
From: England
Registered: Feb 2001

posted 03-31-2009 06:45 PM     Click Here to See the Profile for Rick Mulheirn   Click Here to Email Rick Mulheirn     Edit/Delete Message   Reply w/Quote
Good to see you "in the flesh" on Youtube Dave (Not the astronaut).

Regards,

Rick (Not the other cS member who signs off "Rick")

music_space
Member

Posts: 1050
From: Canada
Registered: Jul 2001

posted 04-02-2009 10:47 PM     Click Here to See the Profile for music_space   Click Here to Email music_space     Edit/Delete Message   Reply w/Quote
I just found out about this thread. I ordered the book.

Nice to see you in the flesh, David. Next time you get interviewed on MSNBC, make sure they sit you on a non-swivelling chair!

I like it when someone turns the public eye onto our moderator as an Internet entrepreneur. Behind our community-of-interest beloved collectSPACE is a fine representative of an industry which is of its time, which has a low-pollution profile, and which promotes humanistic values - i.e. which gets the best out of its participants.

------------------
Francois Guay
Collector of litterature, notebooks, equipment and memories!

All times are CT (US)

next newest topic | next oldest topic

Administrative Options: Close Topic | Archive/Move | Delete Topic
Post New Topic  Post A Reply
Hop to:

Contact Us | The Source for Space History & Artifacts

Copyright 1999-2012 collectSPACE.com All rights reserved.


Ultimate Bulletin Board 5.47a





advertisement