The scene aboard the space shuttle Discovery must have been like something out of a Hollywood blockbuster. "Houston, we have a problem. Our supply of Domino's Pizza is depleted. I repeat, all Domino's Pizza is gone. Do you copy?"
Domino's Pizza copied loud and clear. When astronauts aboard the space shuttle Discovery told The Today Show the one thing they missed most from Mother Earth was pizza, team members from Domino's Pizza, the world recognized leader in pizza delivery, pondered the idea of becoming the galactically-recognized leader in pizza delivery.
"Domino's Pizza wants to figure out a way to deliver pizzas to our brave astronauts aboard the shuttle Discovery," said Holly Ryan, Domino's Pizza spokesperson.
Domino's Pizza is quite aware of the difficulty of delivering pizzas to outer space, so "Plan Beta" involves Domino's Pizza offering to cater a "welcome home" pizza party for the astronauts at the conclusion of their mission.
"While we are the best at pizza delivery, our delivery vehicles aren't yet capable of breaking the earth's gravitational pull," adds Ryan. "That's where NASA comes in. If they'll let us borrow a shuttle, we'll deliver to space. If not, Domino's can deliver to the Discovery's shuttle bay door upon their touchdown."