posted 09-18-2000 09:44 PM
Submitting your site to the search engines and having related sites link to you are both good techniques for increasing traffic. However, I have found only one proven method to insuring success:
Fulfill a niche.
Look for what isn't on the web but should be. Create it. And create it well, so that it would be hard for another site to do the same.
When I started collectSPACE there were no other sites dedicated to providing resources for space memorabilia collectors.
That insured some initial success, as if you wanted the information I had, you only had one place to go.
But I couldn't maintain the status quo either. I had to constantly look for new ways to expand the site to meet the needs of the readers. Whether that's creating a FAQ sheet for new visitors or seeking new partners to author guides, the more work I put into the site the more I insure a competitor could not easily crop up and steal my audience.
If you fulfill a niche, and fill it well, than everything else should fall into place.
Your search engine ranking will increase as your site becomes a destination (though investing the money in having a relevant domain name is also influential).
You'll find you no longer need to ask for sites to link to you. Instead they are coming to you, asking for you to link to them.
Just remember -- don't set out to create a popular site. Set out to create to a useful, important site.
As the movie slogan says "If you build it, they will come."
- Robert
[This message has been edited by Robert Pearlman (edited September 18, 2000).]