MIT Press: 30% off space books for Apollo 11 45th

Enter "APOLLO30" at checkout for 30% off any of the three titles below (code valid through next Friday, July 25th).

As you all may know, this weekend marks the 45th anniversary of the Apollo 11 lunar landing. To celebrate, we're offering a 30% discount on our Apollo-related books:

Marketing the Moon is the story of the most successful marketing and public relations campaign in history: the selling of the Apollo program. It features heroic astronauts, press-savvy rocket scientists, enthusiastic reporters, deep-pocketed defense contractors, and Tang.

When Neil Armstrong and Buzz Aldrin stepped onto the lunar surface in July of 1969, they wore spacesuits made by Playtex: twenty-one layers of fabric, each with a distinct yet interrelated function, custom-sewn for them by seamstresses whose usual work was fashioning bras and girdles. Spacesuit is the story of those spacesuits. Being an MIT Press book, it also touches on eighteenth-century androids, Christian Dior’s "New Look," Atlas missiles, cybernetics and cyborgs, latex, JFK's carefully cultivated image, the CBS lunar broadcast soundstage, NASA’s Mission Control, and the applications of Apollo-style engineering to city planning. Fun fact: it will be adapted for a Warner Bros. movie next year.

As Apollo 11's Lunar Module descended toward the moon under automatic control, a program alarm in the guidance computer’s software nearly caused a mission abort. Neil Armstrong responded by switching off the automatic mode and taking direct control. He stopped monitoring the computer and began flying the spacecraft, relying on skill to land it and earning praise for a triumph of human over machine. Digital Apollo, written by MIT engineer-historian David Mindell, is about how human pilots and automated systems worked together to achieve the lunar landings of NASA’s Apollo program.