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Author Topic:   2007 NASA Means Business
Robert Pearlman

Posts: 27327
From: Houston, TX
Registered: Nov 1999

posted 02-20-2007 08:08 PM     Click Here to See the Profile for Robert Pearlman   Click Here to Email Robert Pearlman     Edit/Delete Message   Reply w/Quote
From a Coalition for Space Exploration press release...
The Coalition for Space Exploration today announced a partnership with the Texas Space Grant Consortium to sponsor the 2007 NASA Means Business competition.

NASA Means Business (NMB) is a program that provides an opportunity for college students in marketing, advertising and media to demonstrate and develop their skills by producing a communications plan that will inform and inspire the public to support America's space program.

The program, now in its ninth year, outlines a different theme in each yearly competition. This year, participating teams are challenged to develop a promotional plan for Science, Technology, Engineering and Mathematics (STEM) education. The plans must present strategies for communicating to middle- and high-school students why STEM education is important to them while also communicating to the public why STEM education is important to the U.S., its economy, its space program and its citizens.

More information about NASA Means Business can be found on their website.

From the release...

On Feb. 26 and 27, team leaders from the finalist teams will go through an intense orientation at NASA's Johnson Space Center (JSC), where they will meet with NASA officials and employees to learn about the inner workings of the space and exploration programs.

They will tour several JSC facilities -- including the shuttle and space station training centers, space suit lab and Mission Control Center -- to get a complete understanding of the program and its various components. They also will meet with representatives of the JSC Education, Public Affairs and Legal offices, as well as gain access to NASA's entire photograph and video archive for use in their productions.

I was invited to be among the speakers the NMB finalists will hear from on the subject of NASA and public affairs. I plan to share with them how NASA's activities are perceived by the public (especially those of the post-Moon landing generations), how they are currently celebrated (including the role of space collectors) and why the present (e.g. ISS, shuttle) and future programs (e.g. Project Orion) are important to our society.

If you have ideas for specific themes or advice I should pass along to them, specifically in relation to their challenge, please share it here. Space collectors and space history enthusiasts as one of the great, largely untapped marketing resources that NASA should be making better use of: here's a chance to influence the next generation to take notice and use them to their advantage.

Lunar rock nut

Posts: 680
From: Oklahoma city, Oklahoma U.S.A.
Registered: Feb 2007

posted 02-21-2007 11:13 PM     Click Here to See the Profile for Lunar rock nut   Click Here to Email Lunar rock nut     Edit/Delete Message   Reply w/Quote
Hi Robert, I love this one for my first posting...A good theme name is obvious ( Project Stemulation ). Focusing on the fact that todays youth is the think tank of tomorrow ! As a collector I jump at the chance to show a presentation or artifact to someone. We all carry and pass on the legacy our own teachers installed in us when we get the chance. I get the same little rush as an amateur astronomer when I set my telescope up in my front yard or on a planned outting and be it from young or old I hear hey mister or excuse me, A little voice in my head say's Yes. There is that calming and satisfying feeling of passing on information. The same for learning something new as you are widely privy to on a daily basis. Remember with age comes knowledge and wisdom. Add knowledge to youth and you have vision..

Terry !

[Edited by Lunar rock nut (February 21, 2007).]

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