posted 06-10-2022 01:05 PM               

Space for everyone: Smithsonian Air and Space unveils new brand

The National Air and Space Museum has adopted a new look... ahead of debuting its new look.

The Smithsonian's archive and showcase for the United States' aviation and space artifacts has unveiled a new logo in advance of opening the first phase of its renovated flagship building in Washington, D.C. this fall. The new brand identity is a first for the museum since it opened in 1976.

posted 06-10-2022 08:26 PM               

Traditionally, red signifies a bad thing in aviation. Warnings are signaled in red, and pilots are conditioned to fear red (green=good, red=bad). It also signifies fire, something anyone in air or space wants to avoid.

In first-year graphic design students learn that while red signifies love and passion, It’s also associated with fire, violence, and warfare.

posted 06-10-2022 10:03 PM               

If you look in the article, you will also see the logomark against a light blue, and on the front page of this site, on black. The logo itself is just white and negative space, the latter taking on whatever color it is placed against.