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Author Topic:   National Air and Space Museum logomark
Robert Pearlman
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Posts: 48513
From: Houston, TX
Registered: Nov 1999

posted 06-10-2022 01:05 PM     Click Here to See the Profile for Robert Pearlman   Click Here to Email Robert Pearlman     Edit/Delete Message   Reply w/Quote
collectSPACE
Space for everyone: Smithsonian Air and Space unveils new brand

The National Air and Space Museum has adopted a new look... ahead of debuting its new look.

The Smithsonian's archive and showcase for the United States' aviation and space artifacts has unveiled a new logo in advance of opening the first phase of its renovated flagship building in Washington, D.C. this fall. The new brand identity is a first for the museum since it opened in 1976.

oly
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Posts: 1389
From: Perth, Western Australia
Registered: Apr 2015

posted 06-10-2022 08:26 PM     Click Here to See the Profile for oly   Click Here to Email oly     Edit/Delete Message   Reply w/Quote
Red seems to be an odd choice for a logo representing air and space.

Traditionally, red signifies a bad thing in aviation. Warnings are signaled in red, and pilots are conditioned to fear red (green=good, red=bad). It also signifies fire, something anyone in air or space wants to avoid.

In first-year graphic design students learn that while red signifies love and passion, It’s also associated with fire, violence, and warfare.

This is perhaps not the most inspirational idea that the Air and Space Museum has come up with.

Robert Pearlman
Editor

Posts: 48513
From: Houston, TX
Registered: Nov 1999

posted 06-10-2022 10:03 PM     Click Here to See the Profile for Robert Pearlman   Click Here to Email Robert Pearlman     Edit/Delete Message   Reply w/Quote
All very interesting, but red is not part of the logomark. It is just a background color.

If you look in the article, you will also see the logomark against a light blue, and on the front page of this site, on black. The logo itself is just white and negative space, the latter taking on whatever color it is placed against.

The red and blue colors were taken from the National Air and Space Museum's blog entry announcing the new brand identity.

sts205cdr
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Posts: 715
From: Sacramento, CA
Registered: Jun 2001

posted 06-10-2022 10:34 PM     Click Here to See the Profile for sts205cdr   Click Here to Email sts205cdr     Edit/Delete Message   Reply w/Quote
That's the Jonny Quest jet, the Dragonfly. Anyway, I think someone overpaid for this. I would have tossed it aside and said "Next."

Robert Pearlman
Editor

Posts: 48513
From: Houston, TX
Registered: Nov 1999

posted 06-10-2022 10:45 PM     Click Here to See the Profile for Robert Pearlman   Click Here to Email Robert Pearlman     Edit/Delete Message   Reply w/Quote
It is interesting what people see based on their own experiences. Another comment left by someone on Facebook said it was the LEGO Space theme logo.

And a friend said it was ringed planet like Saturn.

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