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  China's Lunar Exploration Program logo

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Author Topic:   China's Lunar Exploration Program logo
Robert Pearlman
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Posts: 40652
From: Houston, TX
Registered: Nov 1999

posted 12-09-2018 02:14 PM     Click Here to See the Profile for Robert Pearlman   Click Here to Email Robert Pearlman     Edit/Delete Message   Reply w/Quote
From Andrew Jones (gbtimes) on Twitter:
Here's the logo for the China lunar exploration project (CLEP) (中国探月/Zhongguo Tanyue) which you may have noticed on the Chang'e 4 payload fairing. Seems there's a few things going on here:
  1. The overall shape is reminiscent of a crescent Moon and seemingly both to the ancient pictograph for Moon and the modern Chinese character(月·)

  2. The two grey marks actually resemble footprints (indicating long term goals, one imagines...), while the grey is likely chosen for the Moon itself.

  3. The blue curve, if you look at the bottom, contains the pattern of a flock of birds, which I understand to be doves, hence emphasising peaceful exploration of the Moon/space (which was seemingly necessary to underline...).

Robert Pearlman
Editor

Posts: 40652
From: Houston, TX
Registered: Nov 1999

posted 12-10-2018 09:13 AM     Click Here to See the Profile for Robert Pearlman   Click Here to Email Robert Pearlman     Edit/Delete Message   Reply w/Quote
More about the logo, from Quartz:
The top of the curving stroke is a dragon's head, to symbolize that China's aerospace development is "taking off like a giant dragon," according to the government's interpretation (link in Chinese) in 2006, when the logo was selected among more than 1,000 designs the government crowdsourced from the country. The bottom of the pattern is a flock of doves to represent "our good wishes for the peaceful use of space."

The grey marks within the curve are footprints, which represent China's "ultimate dream" of being the second country to put its people on the moon.

KSCartist
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Posts: 2864
From: Titusville, FL USA
Registered: Feb 2005

posted 12-10-2018 01:13 PM     Click Here to See the Profile for KSCartist   Click Here to Email KSCartist     Edit/Delete Message   Reply w/Quote
The very definition of “less is more.”

mode1charlie
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Posts: 1100
From: Honolulu, HI
Registered: Sep 2010

posted 12-10-2018 01:35 PM     Click Here to See the Profile for mode1charlie   Click Here to Email mode1charlie     Edit/Delete Message   Reply w/Quote
It's a very nice logo. My only problem is with the very clunky font used for "CLEP". Ugh.

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