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  Boston Globe: Redesigning the NASA logo

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Author Topic:   Boston Globe: Redesigning the NASA logo
Robert Pearlman
Editor

Posts: 27327
From: Houston, TX
Registered: Nov 1999

posted 04-25-2010 09:10 AM     Click Here to See the Profile for Robert Pearlman   Click Here to Email Robert Pearlman     Edit/Delete Message   Reply w/Quote
Personally, I like the meatball. From the Boston Globe...
Space, the designer's frontier

The let's-go-to-the-moon-again scheme wasn't the only way NASA has been stuck repeating itself. Even the agency's current emblem is a rerun -- it is 51 years old, a cluttered mess of lettering, a red airfoil, and a white orbital path, all crammed into a blue-and-white starry globe. Its in-house name is "the meatball." Drawn up in 1959, when the outline of the airfoil represented, in NASA's words, "the latest design in hypersonic wings," it was brought out of mothballs in 1992, in the malaise of the post-lunar, post-Challenger era, in a vain attempt to recall the days of brave explorers on their new rocket ships. Today, it's just a reminder that a half-century ago, the future seemed exciting.

Ideas asked four graphic designers to come up with a new emblem for the 21st-century space agency, to conjure a vision of NASA that fits the present.

ejectr
Member

Posts: 1488
From: Brimfield, MA
Registered: Mar 2002

posted 04-25-2010 09:58 AM     Click Here to See the Profile for ejectr   Click Here to Email ejectr     Edit/Delete Message   Reply w/Quote
I'm sorry but I don't agree with his view. Besides. it's the Boston Globe. Enough said.

Some things are best left alone as the new Navy uniforms are testament to.

There are some things that are better left to tradition. The NASA logo is one of them.

Tykeanaut
Member

Posts: 1623
From: Worcestershire, England, UK.
Registered: Apr 2008

posted 04-25-2010 11:37 AM     Click Here to See the Profile for Tykeanaut   Click Here to Email Tykeanaut     Edit/Delete Message   Reply w/Quote
New is not always better, especially in this instance. I never liked the "Worm" patch much either. Keep the "Meatball"!

Go4Launch
Member

Posts: 400
From: Bethesda, MD
Registered: Jul 2003

posted 04-25-2010 12:04 PM     Click Here to See the Profile for Go4Launch   Click Here to Email Go4Launch     Edit/Delete Message   Reply w/Quote
I'm firmly in the "keep the meatball" camp, but that aside, these are the best that "big-city" graphic designers could come up with? You have got to be kidding.

KSCartist
Member

Posts: 2488
From: Titusville, FL USA
Registered: Feb 2005

posted 04-25-2010 01:28 PM     Click Here to See the Profile for KSCartist   Click Here to Email KSCartist     Edit/Delete Message   Reply w/Quote
Clearly created by people unfamilar with NASA.

Keep the "Meatball" but I would accept the font from the "Worm" to replace the font in the "Meatball".

Fezman92
Member

Posts: 1030
From: New Jersey, USA
Registered: Mar 2010

posted 04-25-2010 02:14 PM     Click Here to See the Profile for Fezman92   Click Here to Email Fezman92     Edit/Delete Message   Reply w/Quote
Don't change the logo. Keep the meatball. It's nice.

GACspaceguy
Member

Posts: 1394
From: Guyton, GA
Registered: Jan 2006

posted 04-25-2010 03:29 PM     Click Here to See the Profile for GACspaceguy   Click Here to Email GACspaceguy     Edit/Delete Message   Reply w/Quote
The meatball is NASA.

FFrench
Member

Posts: 3093
From: San Diego
Registered: Feb 2002

posted 04-25-2010 03:39 PM     Click Here to See the Profile for FFrench     Edit/Delete Message   Reply w/Quote
quote:
Originally posted by KSCartist:
Keep the "Meatball" but I would accept the font from the "Worm" to replace the font in the "Meatball".

Yes, I always thought the unofficial Wormball was an interesting hybrid.

GoesTo11
Member

Posts: 1025
From: Denver, CO USA
Registered: Jun 2004

posted 04-25-2010 04:08 PM     Click Here to See the Profile for GoesTo11   Click Here to Email GoesTo11     Edit/Delete Message   Reply w/Quote
Yeah. Yeah, that's what's wrong here...the logo!

Seriously, while I have a child-of-the-80s soft spot for the "Worm", I still love the "Meatball." I'm not reflexively opposed to the notion of overhauling NASA's logo, but if that happens I'd hope the agency would be able to find more creative energy than the Boston Daily Worker, uh, I mean Boston Globe did. Those "alternative" designs are about as inspiring as the staff meeting I'm going to have to endure tomorrow morning.

Rick Mulheirn
Member

Posts: 2457
From: England
Registered: Feb 2001

posted 04-25-2010 04:14 PM     Click Here to See the Profile for Rick Mulheirn   Click Here to Email Rick Mulheirn     Edit/Delete Message   Reply w/Quote
If it ain't broke... don't fix it. The NASA meatball is just fine and evocative of an earlier pioneering heyday. Leave it alone.

cspg
Member

Posts: 4046
From: Geneva, Switzerland
Registered: May 2006

posted 04-25-2010 11:40 PM     Click Here to See the Profile for cspg   Click Here to Email cspg     Edit/Delete Message   Reply w/Quote
Today, it's just a reminder that a half-century ago, the future seemed exciting.
I fail to see how changing the logo is going to make the present (and future) as interesting as the past.

It was probably a slow news day.

Mike Z
Member

Posts: 435
From: Ellicott City, Maryland
Registered: Dec 2005

posted 04-26-2010 01:08 AM     Click Here to See the Profile for Mike Z   Click Here to Email Mike Z     Edit/Delete Message   Reply w/Quote
The NASA Meatball is one of the best logos of all time. Past, present or future!! It would be sad to change anything!! It stands for some of man's greatest achievements! The only other logo that's anywhere near the Meatball might be the Coca-Cola script and bottle.

Space Emblem Art
Member

Posts: 163
From: Citrus Heights, CA - USA
Registered: Jan 2006

posted 04-26-2010 01:19 AM     Click Here to See the Profile for Space Emblem Art   Click Here to Email Space Emblem Art     Edit/Delete Message   Reply w/Quote
With no disrespect to the artists who've designed these proposed updates, I must say that they're not my cup of tea. I've always liked the meatball but concur with KSCartist Tim that updating the font with the worm style would be OK. It would modernize it without abandoning the meatball's origin and history.

KAPTEC
Member

Posts: 500
From: Madrid, Spain
Registered: Oct 2005

posted 04-26-2010 03:40 AM     Click Here to See the Profile for KAPTEC   Click Here to Email KAPTEC     Edit/Delete Message   Reply w/Quote
The Meatball his the History. I like it over all logos. It is the NASA.

But I like also the 'Wormball'. It could be the future... leaving the history present.

Philip
Member

Posts: 4803
From: Brussels, Belgium
Registered: Jan 2001

posted 04-26-2010 10:34 AM     Click Here to See the Profile for Philip   Click Here to Email Philip     Edit/Delete Message   Reply w/Quote
For some reason managers believe that a brand's logo should be changed from time to time (e.g. Raider bar became Twix) but in most cases the original (genuine) logo should be kept for ever... That's certainly the case with NASA!

mjanovec
Member

Posts: 3593
From: Midwest, USA
Registered: Jul 2005

posted 04-26-2010 05:18 PM     Click Here to See the Profile for mjanovec   Click Here to Email mjanovec     Edit/Delete Message   Reply w/Quote
The funny thing is that the article is critical of the meatball design (and NASA's use of an old design for the modern spaceflight program), but three of the five designs they came up with were just re-workings of past designs... two reworked meatballs and one reworked worm logo. Only two of the five designs were original... but had the misfortune of being extremely bland. Is that really the best they could come up with?

Fezman92
Member

Posts: 1030
From: New Jersey, USA
Registered: Mar 2010

posted 04-26-2010 06:13 PM     Click Here to See the Profile for Fezman92   Click Here to Email Fezman92     Edit/Delete Message   Reply w/Quote
I am a bit confused. Is this article just talk or is NASA considering changing its logo?

Robert Pearlman
Editor

Posts: 27327
From: Houston, TX
Registered: Nov 1999

posted 04-27-2010 01:27 AM     Click Here to See the Profile for Robert Pearlman   Click Here to Email Robert Pearlman     Edit/Delete Message   Reply w/Quote
quote:
Originally posted by Fezman92:
Is this article just talk or is NASA considering changing its logo?
NASA is not considering changing its logo; the article was simply an exercise in design by the Boston Globe.

kyra
Member

Posts: 507
From: Louisville CO US
Registered: Aug 2003

posted 04-27-2010 02:39 AM     Click Here to See the Profile for kyra   Click Here to Email kyra     Edit/Delete Message   Reply w/Quote
The Meatball will never go out of style

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