posted 07-06-2005 04:58 PM
Action Product International Press Release
Long known as the premier supplier of authentic space toys to the specialty toy and museum/attractions markets, Action Products International, Inc. (NASDAQ:APII), a leading toy designer and manufacturer of educational and positive, non-violent branded toys for pre-school children through pre-teens, announced that as a result of the scheduled relaunch of the space shuttle on July 13, the company is experiencing a spike in interest and sales of its proprietary brand, Space Voyagers(R), the most authentic space toys on Earth.
Capitalizing on the upcoming return to space, Action Products introduced an all-new Complex 39 Space Shuttle playset, featuring a diecast shuttle, solid rocket booster, astronaut figures, launch pad/crawler, and command van, retailing at $27.99 SRP, along with a new set featuring a Lunar Roving Vehicle and a new Apollo Astronaut figure retailing for $24.99 SRP. Other space items experiencing a boost in sales include the Satellite Rescue playset, four highly-articulated astronaut figures, and mini vehicle sets featuring the shuttle. Action will continue to ride the increased interest in space with the introduction of five new diecast spacecraft assortments this Fall. The company just delivered an exclusive replica die cast tour bus to Kennedy Space Center, which will be sold at Kennedy, 2 locations in the Orlando Airport and on Kennedy's Internet gift shop.
"As with any major event involving the space program, we expect the relaunch of the space shuttle to boost our Space Voyagers sales beginning in July and through the rest of the year," said Museum and Attractions Sales Manager Scott Pruitt. "With the scheduled launch date only a week away, we are already getting significant orders from many of our best customers, and feel this positive trend should continue as excitement builds about the return to space."