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  Intrepid Museum new branding and logo

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Author Topic:   Intrepid Museum new branding and logo
onesmallstep
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Posts: 1426
From: Staten Island, New York USA
Registered: Nov 2007

posted 10-05-2023 12:24 PM     Click Here to See the Profile for onesmallstep   Click Here to Email onesmallstep     Edit/Delete Message   Reply w/Quote
The former USS Intrepid, an Essex-class carrier of WW2 since 1982 docked on the Hudson River in New York City and formerly known as the Intrepid Sea, Air & Space Museum, has changed its name to just Intrepid Museum, introduced a new logo and updated its website.

The vessel has hundreds of artifacts detailing its service in the Pacific, the Cold War, Vietnam and as the prime recovery ship for two space flights, as well as displaying the shuttle orbiter Enterprise.

Robert Pearlman
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Posts: 51156
From: Houston, TX
Registered: Nov 1999

posted 10-05-2023 12:43 PM     Click Here to See the Profile for Robert Pearlman   Click Here to Email Robert Pearlman     Edit/Delete Message   Reply w/Quote
Intrepid Museum release
Welcome Aboard to a New Era!

We are thrilled to unveil some bold changes happening at the museum, reflecting the next stage of our evolution as a leading cultural institution.

The Intrepid Sea, Air & Space Museum, which opened its doors more than four decades ago in 1982, will now be officially named the Intrepid Museum. The museum also introduces a new logo and website that continue to honor and pay homage to our storied past and all who served aboard Intrepid, while also reflecting the Intrepid Museum's commitment to remaining dynamic and relevant for generations to come.

The new icon is a stylized depiction of the aircraft carrier Intrepid as seen from the bow. It is framed by three color panels that suggest the museum's collection of space vehicles (black), seafaring vessels (sea blue) and aircraft (sky blue).

The logo simplifies the shape of the bow of the ship, which is the view most people encounter when approaching the museum's entrance. When this shape is rotated, it cleverly transforms into the silhouette of an aircraft in flight and a spacecraft ascending into the sky.

The simplified name and new logo are accompanied by a tagline that incorporates our visitor experience: "Be Curious. Be Inspired. Be Intrepid."

Message from Museum President Susan Marenoff-Zausner

As we've grown and evolved as a world-class cultural institution, it became clear that our brand needed to evolve with us as well.

The new, more contemporary design of our logo broadens our ability to define ourselves, becoming less limiting and allowing us to elevate the perception to meet who and what we are. This refreshed iconography and name better capture where we are today and where we aspire to be, while also providing exciting opportunities to expand our reach.

Message from USS Intrepid Former Crew Members Association President Al Schumacher (USS Intrepid, 1971-1973)

For more than 40 years, the dedicated Intrepid Museum team has diligently carried on the legacy of all who served aboard USS Intrepid. I am proud of how the history of the ship, its innovations and the stories of its crew continue to educate and inspire people of all ages, and I am delighted about the new logo. It duly pays tribute to our history, while also helping to ensure that these important stories live on.

All times are CT (US)

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