posted 04-01-2011 01:17 PM               

First, from Virgin itself...

Branson buys Pluto, reinstates as planet

Richard Branson has bought Pluto and intends to have it reinstated as a planet.

Sir Richard Branson is setting his sights on the final frontier in his latest business venture announced today.

In a universal first Sir Richard has revealed that he has bought the former planet of Pluto for an undisclosed sum...

The First Ever Poker Tournament in Space

CardsChat.com, in association with Virgin Galactic, is proud to announce the poker game of the century. Ivey will face off against Negreanu in a match that will make poker history by being played on board the International Space Station (ISS).

Branson, who's Virgin Racing has had sponsorship deals with Full Tilt Poker in the past, is famous for making a splash when it comes to promotions. "I wanted to do something huge for Virgin Galactic and poker doesn't get any bigger than Ivey and Negreanu. When I heard NASA had some room on the space shuttle the idea for the poker game of the century was born," he told CardsChat.

Virgin Galactic has arranged for Ivey and Negreanu to be carried up to the ISS by the Space Shuttle Atlantis, which will fly its last mission at the end of June. There they will face off for a whopping $10 million prize pot. In addition, these poker gladiators will also be fighting for their respective sites to partner up with Virgin Galactic for the Lunar Poker Tour 2012 which will be held on board the Virgin's SpaceShipTwo...