Author
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Topic: Moonvertising?
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mikepf Member Posts: 441 From: San Jose, California, USA Registered: Mar 2002
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posted 03-11-2008 03:49 PM
While driving on I-880 through Oakland, Ca. I spotted a billboard with a picture of the moon with a corporate logo being projected on it. The board said Moonvertising. Watch the next full moon. It seems that it is an ad gimmick for Rolling Rock beer. Within about 3 seconds I experienced anger, then the realization that it wasn't really possible, followed by a flashback to an episode of The Tick. Has anyone else seen one of these ads or have more information on it? I have to admit that I am curious if there is any legal issues (quite apart from the technical ones) concerning this concept. Maybe we need to organize a "Keep Our Moon Ad Free" campaign. Regards, Mikie |
spaceman1953 Member Posts: 953 From: South Bend, IN Registered: Apr 2002
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posted 03-11-2008 06:07 PM
From a Google search: Rolling Rocker Moonvertising |
Rodina Member Posts: 836 From: Lafayette, CA Registered: Oct 2001
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posted 03-12-2008 12:31 AM
Got to keep that "6+" logo off the moon while we're at it. |
Rizz Member Posts: 1208 From: Upcountry, Maui, Hawaii Registered: Mar 2002
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posted 03-12-2008 01:42 AM
I just got back from Florida and the ads are along I-95.They'd have better luck illuminating a "New Moon" |
Lunar rock nut Member Posts: 911 From: Oklahoma city, Oklahoma U.S.A. Registered: Feb 2007
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posted 03-12-2008 06:05 AM
I agree with Rizz. They should go for a new moon. However projecting a laser image might be kinda cool. I would be interested to see what happens assuming they use the argon laser they are depicting. Will the lunar surface effectively reflect or distort an image from 1/4 million miles.Terry |
LCDR Scott Schneeweis New Member Posts: From: Registered:
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posted 03-12-2008 10:52 AM
I think the concept is abhorrent. The moon is increasingly becoming a place for scientific study and will soon be permanently occupied by humans. Indiscriminate application of lasers on the lunar surface have the potential to damage or degrade electro-optical sensors, interfere with astronomy, and present a biological hazard. This is one area that needs international regulation to ensure that as the technology continues to advance and is widely proliferated, lasers are not employed by commercial interests or private individuals to the harm/detriment of others.------------------ Scott Schneeweis http://www.SPACEAHOLIC.com/ |
Lunar rock nut Member Posts: 911 From: Oklahoma city, Oklahoma U.S.A. Registered: Feb 2007
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posted 03-13-2008 08:53 AM
After thinking about it yesterday and reflecting upon the videos and the similarities to Jay walking. I believe it is just a gimmick. I doubt they will spend the money to accomplish that task. It would require a no fly zone and many more difficult details. Scott you are right about lunar sanctity it is sacred ground and should be respected as such. BTW I believe there is a law in the works here in Oklahoma to ban billboards maybe it will pass and other states will follow suit. Terry |
Philip Member Posts: 5952 From: Brussels, Belgium Registered: Jan 2001
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posted 03-13-2008 12:58 PM
This must be a practical joke!Amateur astronomers can even use small hand-held pointer lasers because of safety and aviation regulations! What if these guys start LASERing the Moon? |
spacecraft films Member Posts: 802 From: Columbus, OH USA Registered: Jun 2002
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posted 03-13-2008 01:55 PM
quote: Originally posted by Lunar rock nut: BTW I believe there is a law in the works here in Oklahoma to ban billboards maybe it will pass and other states will follow suit.
I'm curious and don't understand. Why would you want to ban billboards? |
Rizz Member Posts: 1208 From: Upcountry, Maui, Hawaii Registered: Mar 2002
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posted 03-13-2008 07:30 PM
Because they are an eyesore on the landscape. |
spacecraft films Member Posts: 802 From: Columbus, OH USA Registered: Jun 2002
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posted 03-13-2008 08:00 PM
quote: Originally posted by Rizz: Because they are an eyesore on the landscape.
They are? Seems to me they are only placed along highways, which is already an eyesore on the landscape. If you want to enjoy the landscape, you should move off the road. I don't think they put billboards in those places. Billboards provide a service. I suspect all of us have used them from time to time when traveling. Do we really need to ban them? Really? I read an article many years ago by an East German who had traveled to West Germany and was discussing the differences he noticed. One of them was how dynamic and alive West Germany seemed because of its billboards. He just thought they were beautiful, as if something was happening and colorful and possible. I'll never forget that. Something we take so for granted that might symbolize living to another. I hope the Oklahoma bill fails. They help me know where I might find a cool drink when I am a thirsty traveler. Let me know I only have 3 miles before I can lay down and rest. Once in a while a good one might make me laugh. I think I like billboards. |
Rizz Member Posts: 1208 From: Upcountry, Maui, Hawaii Registered: Mar 2002
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posted 03-13-2008 10:19 PM
We just came back from a trip and traveled along many miles of I-95.Most of the billboards were just plain ugly & useless. "Why Pay a Fee to use the ATM, It's your money?" and countless other ads. I was just offering a reason to ban them. Doesn't really matter to me, we dont have any where I live and its kind of nice. Rizz |
stsmithva Member Posts: 1933 From: Fairfax, VA, USA Registered: Feb 2007
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posted 03-21-2008 12:22 PM
I just saw a Rolling Rock online ad that said their Moonvertising attempt would be tonight, March 21. Out of curiosity, I went to their website and watched a couple of videos, and it becomes obvious that it's all a joke. (You probably already realized this if you saw the website.) For example, they demonstrate what they intend to do using a model laser and small moon globe, and accidentally blow up the moon. Wacky! (And turning this into a cross between "The Tick" and "Mr. Show", to toss a couple of semi-obscure references in.) Then, as it turns out, the folks at badastronomy.com had debunked it pretty well a couple of weeks ago. I'll end this post with a quote from their website, but first I'll say that the Rolling Rock site does have a feature where you can post a message by clicking on a spot on a large picture of the moon, and others can click on your dot to read what you wrote. I thought some cS members might have fun with that. Here's the quote from badastronomy.com (in which I notice a "Real Genius" reference! Is that a trifecta?): quote: Realistically, it's not possible to do what they want to do. The Moon is a quarter million miles away, and lasers spread. Even tightly focused beams will spread out hugely by that distance. That means the power gets spread out, so the laser is pretty dim by the time it gets to the Moon. Then, the light has to be reflected back to the Earth. The Moon is really not terribly reflective; its average albedo is about 12%, which means it reflects only 12% of the light that hits it. So you lose 7/8 of the light you send there anyway. Of course, a laser powerful enough to overcome all this would probably have military applications, since it would have enough power to slice an incoming missile in half. Calling Chris Knight and Mitch Taylor! I imagine the FAA might be a little concerned about planes in the area, too. Any birds that happen to fly too close might be fried... hmmmm, does crow go with beer? And, duh of duhs, they say they are doing this during the full Moon, when the surface of the Moon is lit up by the Sun! The best time to do this would be around first quarter, when the Moon is half dark, and up during the early evening. That way the surface is dark and provides contrast, and more people will be around to see it.
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kyra Member Posts: 583 From: Louisville CO US Registered: Aug 2003
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posted 03-21-2008 07:15 PM
I have always envisioned space as a place to make a fresh start; a chance to leave behind the "dumbing down" and other trash that passes as advertising.This is about the same level of mentality as having an electric car crash up derby on the Moon ala Idiocracy. |
Robert Pearlman Editor Posts: 42981 From: Houston, TX Registered: Nov 1999
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posted 03-21-2008 07:52 PM
If advertising doesn't extend into space, you can pretty much count out the human race doing the same. While advertisers can sometimes create trends, they more often exploit them. As such, they can be a good indicator of what the public finds interesting or cool. That a beer company's ad agency thinks that the Moon is of enough interest to drive sales of their product, well, that should be something space enthusiasts should find encouraging! The longer we treat space as a pristine environment and not an extension of our own domain, the longer it will take before it becomes part of our environment. You rarely hear a space enthusiast complain about the opening space scenes of "2001: A Space Odyssey", even though it depicted a future full of advertisements. And why shouldn't it be? What was really wrong with a Pan Am moon shuttle? |
LCDR Scott Schneeweis New Member Posts: From: Registered:
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posted 03-21-2008 08:23 PM
IMO the closest analogy is Antarctica which is remote and retains special status under international treaty that precludes unrestricted exploitation. |
Robert Pearlman Editor Posts: 42981 From: Houston, TX Registered: Nov 1999
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posted 03-21-2008 08:35 PM
Except that commercials have been shot in Antarctica, as have commercially produced feature films. Commercial expeditions visit there, including paying tourists, and even the scientists working at the South Pole have a rock band signed to a commercial label. If that's the vision of outer space you are envisioning, then I think we're in total agreement. |
kyra Member Posts: 583 From: Louisville CO US Registered: Aug 2003
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posted 03-21-2008 10:18 PM
Robert, I can see and respect your points and opinions here.IMHO, what concerns me for possibilities generations down the road is that precedents will be interpreted from today's actions. Here is the line of thought: - In 2008, a company attempts to create a laser logo on the moon. While the attempt did not work, the company went without any sanction.
- In 2020, a company succeeds in projecting a logo. While there is protest, the argument is stated: "Well, this company attempted it earlier without any penalty."
- In 2040, a corporate sponsored base is built.
- In 2060, the corporate base builder makes roads and structures that create its logo viewable from Earth. It defends itself based on reasoning of the first three precedents.
I am all for commercial development in space, as long as space law is developed to prevent environments that are dangerous or unsightly on a planetary scale. |