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[i]... as memories of the Apollo and shuttle programs fade, the space center is struggling to attract visitors and donors. Now, city officials are looking for new ways to fund the struggling institution. Its deficit of more than $500,000 — an improvement over past years — is coming out of city funds.
"Our city government is not in the business of running museums," said Fernando Vasquez, mayor of the city in southeast Los Angeles County. The City Council has "been committed to supporting this museum, but at some point, we need to see a plan that's sustainable."
...city officials have started the search for a full-time executive director. The center has had an executive director for only eight months of its five-year history, and that was in the beginning. The rest of the time it's been run by a series of city employees who were only devoted to the museum part time.
Officials say an experienced executive director would know how to raise money, bring in popular exhibits and find creative ways to generate revenue, which the museum desperately needs.[/i]
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