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[i]...during a recent meeting of a NASA advisory council, Bridenstine announced he was setting up a committee to examine what he called the "provocative questions" of turning its rockets into corporate billboards the way advertisements decorate NASCAR race cars. "Is it possible for NASA to offset some of its costs by selling the naming rights to its spacecraft, or the naming rights to its rockets?" Bridenstine said. "I'm telling you there is interest in that right now. The question is: Is it possible? The answer is: I don't know, but we want somebody to give us advice on whether it is."[/i]
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T O P I C R E V I E WjimszInteresting idea but I would be against it.NASA Administrator Jim Bridenstine has directed the space agency to look at boosting its brand by selling naming rights to rockets and spacecraft and allowing its astronauts to appear in commercials and on cereal boxes, as if they were celebrity athletes. ...during a recent meeting of a NASA advisory council, Bridenstine announced he was setting up a committee to examine what he called the "provocative questions" of turning its rockets into corporate billboards the way advertisements decorate NASCAR race cars."Is it possible for NASA to offset some of its costs by selling the naming rights to its spacecraft, or the naming rights to its rockets?" Bridenstine said. "I'm telling you there is interest in that right now. The question is: Is it possible? The answer is: I don't know, but we want somebody to give us advice on whether it is."Jim BehlingNot feasible. I believe any money received would go to the treasury general fund under current laws. That is what happened when NASA flew commercial payloads.Civil servants (astronauts) can't do endorsements or receive gifts.mode1charlieTerrible idea. For commercial rockets, that's obviously no problem — private companies are free to do what they like in this regard. But for government rockets/missions/astronauts, that is entirely contrary to how a public program is supposed to work. Cozmosis22There is a huge billboard-size SpaceX advertisement printed on the water tower at Pad 39A. Guess that will have to come down? Will let the lawyers and politicians hash this out as Administrator Bridenstine requested.Robert PearlmanPad 39A and all of its facilities (including the water tower) is currently under a 20-year lease to SpaceX, giving them full control of the facility. Bridenstine was referring to NASA-controlled assets.Jim Behling quote:Originally posted by Cozmosis22:There is a huge billboard-size SpaceX advertisement printed on the water tower at Pad 39A. All the launch pads have the logo of the operating contractor on it no matter who owns it.olyThis is where the craziness begins, even if, for example, Coke were to pay for an entire mission, if they could paint a rocket to look like a giant can or bottle, with logo in full view, there will be folks who think nothing of it and folks that wont. But like Jim states above, the revenue probably returns to the government, so in reality the mission cost is not offset, because NASA do dot get their expenses repaid.Next they will want to allow satellites or the ISS tow giant advertising banners, or billboards on solar panels.And if an astronauts likeness does appear on a cereal box, who gets paid? The astronaut for the use of their image, NASA for the use of someone's image, or the federal government for the use of a NASA astronaut's image? Who holds the copyright for the image? The photographer, the party that gets paid for the image, or are the images to be considered the same as NASA images now? Can someone freely use the image of an astronaut taken from a cereal box without copyright breach?Robert PearlmanSince the mid-1990s, U.S. law has prohibited obtrusive space advertising. "obtrusive space advertising" means advertising in outer space that is capable of being recognized by a human being on the surface of the Earth without the aid of a telescope or other technological device. With regards to endorsement deals, Bridenstine suggested the astronauts would be representing NASA in the same way that professional commercial astronauts represent their companies (e.g. Chris Ferguson and Boeing). Appearances on cereal boxes and the like would be arranged through NASA for the benefit of the agency. "The question is this: if those [commercial] astronauts are not limited in the way they are able to promote themselves, then should NASA astronauts be limited in the way they promote NASA?" Under Bridenstine's proposal, the funds raised would go toward offsetting NASA expenses. That may require Congress to pass legislation, but there is some precedent for that; Congress has previously authorized NASA to collect and retain public funds to support specific projects. Bridentstine requested the NASA Advisory Council establish a new regulatory and policy committee to research the issue.And nothing about this would change copyright law. If I take a photo of an active astronaut today, the copyright for that image belongs to me. If a NASA photographer takes the photo in a professional capability, then NASA owns the copyright but the photo, if released, is public domain (though restrictions still apply for commercial use). If a company arranges through NASA to photograph an astronaut for the purposes of putting that astronaut on a cereal box, that photo belongs to the company, unless copyright is reassigned as part of the agreement with the space agency or the company otherwise releases its rights.Jim Behling quote:Originally posted by oly:...there will be folks who think nothing of it and folks that wont. If they are commercial rockets or satellites, then there is no limitation.Fra MauroI think it would really be a negative for NASA. The only benefit might be if the monies raised would be used to add to NASA's budget.Why just stop with NASA? Maybe they can paint the flight decks of aircraft carriers as well? The possibilities are endless...Robert PearlmanThe Department of Defense operates under different rules than NASA. For example, the DoD has in the recent past paid U.S. sports teams to honor servicemen and host patriotic displays as part of a soft-sell recruitment campaign. NASA cannot (or is under the impression it cannot) do the same thing. It can take part in "NASA Night" promotions at local games, but no funds are exchanged. And it cannot (or is under the impression it cannot) advertise beyond educational and public outreach activities.If nothing else comes out of this, I hope it results in more freedom for astronauts to comment on their day-to-day-life without the concern it might appear as an endorsement. For example, the astronaut who championed development of NASA's Space Exploration Vehicle concept was unable to comment on the Matchbox toy version of the same, less his comments be misconstrued as an endorsement.Robert PearlmanMore on this topic from The Verge: Imagine: it's 2020, and NASA is about to launch its next robotic rover to Mars. But its name isn't something simple like Curiosity or Sojourner. Instead, it's the Michelin Tire Trailblazer, named for the company that bought the mission's naming rights and the famous Michelin man is adorned on the side of the spacecraft. During the mission, NASA astronauts live stream from space, stopping briefly to regale viewers about the merits of their Breitling watches: "It's the best way to keep time above the Kármán line."This is only a hypothetical scenario right now, but it's in line with concepts that NASA will start exploring over the next few months.Fra MauroRemember when cosmonauts went EVA to inflate a Pepsi ad?Robert PearlmanA number of companies have turned to the Russian space program to advertise, including QVC, Nissin (Cup Noodles), Pizza Hut, Radio Shack, Element 21 (golf company), Tnuva (Israeli dairy company) and Kodak.
NASA Administrator Jim Bridenstine has directed the space agency to look at boosting its brand by selling naming rights to rockets and spacecraft and allowing its astronauts to appear in commercials and on cereal boxes, as if they were celebrity athletes.
...during a recent meeting of a NASA advisory council, Bridenstine announced he was setting up a committee to examine what he called the "provocative questions" of turning its rockets into corporate billboards the way advertisements decorate NASCAR race cars."Is it possible for NASA to offset some of its costs by selling the naming rights to its spacecraft, or the naming rights to its rockets?" Bridenstine said. "I'm telling you there is interest in that right now. The question is: Is it possible? The answer is: I don't know, but we want somebody to give us advice on whether it is."
"Is it possible for NASA to offset some of its costs by selling the naming rights to its spacecraft, or the naming rights to its rockets?" Bridenstine said. "I'm telling you there is interest in that right now. The question is: Is it possible? The answer is: I don't know, but we want somebody to give us advice on whether it is."
Civil servants (astronauts) can't do endorsements or receive gifts.
For commercial rockets, that's obviously no problem — private companies are free to do what they like in this regard. But for government rockets/missions/astronauts, that is entirely contrary to how a public program is supposed to work.
Bridenstine was referring to NASA-controlled assets.
quote:Originally posted by Cozmosis22:There is a huge billboard-size SpaceX advertisement printed on the water tower at Pad 39A.
Next they will want to allow satellites or the ISS tow giant advertising banners, or billboards on solar panels.
And if an astronauts likeness does appear on a cereal box, who gets paid? The astronaut for the use of their image, NASA for the use of someone's image, or the federal government for the use of a NASA astronaut's image?
Who holds the copyright for the image? The photographer, the party that gets paid for the image, or are the images to be considered the same as NASA images now? Can someone freely use the image of an astronaut taken from a cereal box without copyright breach?
"obtrusive space advertising" means advertising in outer space that is capable of being recognized by a human being on the surface of the Earth without the aid of a telescope or other technological device.
"The question is this: if those [commercial] astronauts are not limited in the way they are able to promote themselves, then should NASA astronauts be limited in the way they promote NASA?"
And nothing about this would change copyright law. If I take a photo of an active astronaut today, the copyright for that image belongs to me. If a NASA photographer takes the photo in a professional capability, then NASA owns the copyright but the photo, if released, is public domain (though restrictions still apply for commercial use). If a company arranges through NASA to photograph an astronaut for the purposes of putting that astronaut on a cereal box, that photo belongs to the company, unless copyright is reassigned as part of the agreement with the space agency or the company otherwise releases its rights.
quote:Originally posted by oly:...there will be folks who think nothing of it and folks that wont.
Why just stop with NASA? Maybe they can paint the flight decks of aircraft carriers as well? The possibilities are endless...
NASA cannot (or is under the impression it cannot) do the same thing. It can take part in "NASA Night" promotions at local games, but no funds are exchanged. And it cannot (or is under the impression it cannot) advertise beyond educational and public outreach activities.
If nothing else comes out of this, I hope it results in more freedom for astronauts to comment on their day-to-day-life without the concern it might appear as an endorsement. For example, the astronaut who championed development of NASA's Space Exploration Vehicle concept was unable to comment on the Matchbox toy version of the same, less his comments be misconstrued as an endorsement.
Imagine: it's 2020, and NASA is about to launch its next robotic rover to Mars. But its name isn't something simple like Curiosity or Sojourner. Instead, it's the Michelin Tire Trailblazer, named for the company that bought the mission's naming rights and the famous Michelin man is adorned on the side of the spacecraft. During the mission, NASA astronauts live stream from space, stopping briefly to regale viewers about the merits of their Breitling watches: "It's the best way to keep time above the Kármán line."This is only a hypothetical scenario right now, but it's in line with concepts that NASA will start exploring over the next few months.
This is only a hypothetical scenario right now, but it's in line with concepts that NASA will start exploring over the next few months.
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