Space News
space history and artifacts articles

space history discussion forums

worldwide astronaut appearances

selected space history documents

related space history websites

Forum:Free Space
Topic:Volvo 'Embrace the Future' film (Cady Coleman)
Want to register?
Who Can Post? Any registered users may post a reply.
About Registration You must be registered in order to post a topic or reply in this forum.
Your UserName:
Your Password:   Forget your password?
Your Reply:

*UBB Code is ON

Smilies Legend

Options Disable Smilies in This Post.
Show Signature: include your profile signature. Only registered users may have signatures.
*If HTML and/or UBB Code are enabled, this means you can use HTML and/or UBB Code in your message.

If you have previously registered, but forgotten your password, click here.

Grey executive creative director Matt O'Rourke told Adweek that the Coleman connection came about when a music producer working on the campaign in its conceptual astronaut-and-husband phase said, "I have a cousin who's also an astronaut. Do you want to talk to her?"

Coleman and copywriter Marisa Milisic ultimately collaborated to write the astronaut's speech at the center of the film.

"I've hired consultants on other projects, but they've never been so involved or influential over the story we're telling," O'Rourke said. "It's hard not to be inspired when you're on the phone with an astronaut."

The protagonist's experience in the ad is not unlike Coleman's own 20-plus-year stint as an astronaut. "I wanted to say it's normal to have a family and be an astronaut," she told Adweek. "You can be you and do the job that you dream of."

Larry McGlynnMy wife drives an XC-60. This is her second Volvo XC-60. I guess she embraces the future. I still like the past...

Contact Us | The Source for Space History & Artifacts

Copyright 2018 All rights reserved.