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  Bud on Mars: Budweiser to brew beer for Mars

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Author Topic:   Bud on Mars: Budweiser to brew beer for Mars
Robert Pearlman
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Posts: 39330
From: Houston, TX
Registered: Nov 1999

posted 03-13-2017 12:00 AM     Click Here to See the Profile for Robert Pearlman   Click Here to Email Robert Pearlman     Edit/Delete Message   Reply w/Quote
collectSPACE
Budweiser aims to brew first beer on Mars, plans space station experiments

Budweiser has set its sights on brewing the first beer on Mars.

"The King of Beers" announced its "Bud on Mars" initiative — including a partnership that could lead to flying malt and other experiments on the International Space Station — on Saturday (March 11) at the South by Southwest festival in Austin, Texas.

"This takes the Budweiser experience to the future, where colonization and socialization might go," Valerie Toothman, Anheuser-Busch's Vice President of Marketing Innovation, said during a panel discussion devoted to brewing beer on the Red Planet.

SpaceAholic
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Posts: 4135
From: Sierra Vista, Arizona
Registered: Nov 1999

posted 03-13-2017 04:25 PM     Click Here to See the Profile for SpaceAholic   Click Here to Email SpaceAholic     Edit/Delete Message   Reply w/Quote
Hopefully the CO2 scrubbers on ISS can handle the forthcoming keggers.

Robert Pearlman
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Posts: 39330
From: Houston, TX
Registered: Nov 1999

posted 03-14-2017 10:03 PM     Click Here to See the Profile for Robert Pearlman   Click Here to Email Robert Pearlman     Edit/Delete Message   Reply w/Quote
From astronaut Clay Anderson on Twitter:
Hey Anheuser-Busch and Budweiser! Appears NASA is with your idea. "Make it so Number 1!" #ThisBudsForYou Call me for taste-testing ops!

spaceheaded
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Posts: 136
From: MD
Registered: Feb 2003

posted 03-16-2017 10:36 PM     Click Here to See the Profile for spaceheaded     Edit/Delete Message   Reply w/Quote
One thing's for sure, on Mars it would always be a cold one!

Mike Dixon
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Posts: 1262
From: Kew, Victoria, Australia
Registered: May 2003

posted 03-17-2017 04:56 AM     Click Here to See the Profile for Mike Dixon   Click Here to Email Mike Dixon     Edit/Delete Message   Reply w/Quote
That takes care of the fridge.

Robert Pearlman
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Posts: 39330
From: Houston, TX
Registered: Nov 1999

posted 03-17-2017 11:31 AM     Click Here to See the Profile for Robert Pearlman   Click Here to Email Robert Pearlman     Edit/Delete Message   Reply w/Quote
Invision video

Robert Pearlman
Editor

Posts: 39330
From: Houston, TX
Registered: Nov 1999

posted 11-21-2017 05:30 PM     Click Here to See the Profile for Robert Pearlman   Click Here to Email Robert Pearlman     Edit/Delete Message   Reply w/Quote
collectSPACE
Budweiser's space-bound barley seeds to advance first 'Bud on Mars'

Budweiser is sending barley seeds to the International Space Station to advance its bid to be the first beer on Mars.

Anheuser-Busch, the brewing company behind the "Great American Lager," announced on Tuesday (Nov. 21) details about its experiments bound for Earth orbit. Twenty barley seeds will launch on board SpaceX's next Dragon resupply mission to the space station, where they will be subjected to microgravity for 30 days and tested for germination.

Robert Pearlman
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Posts: 39330
From: Houston, TX
Registered: Nov 1999

posted 05-04-2018 08:04 AM     Click Here to See the Profile for Robert Pearlman   Click Here to Email Robert Pearlman     Edit/Delete Message   Reply w/Quote
Budweiser video
Reaching Mars is the ultimate dream for mankind. And we're up for the journey. That’s why Budweiser's on a mission to become the first beer on Mars.

Glint
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Posts: 1003
From: New Windsor, Maryland USA
Registered: Jan 2004

posted 05-04-2018 10:39 AM     Click Here to See the Profile for Glint   Click Here to Email Glint     Edit/Delete Message   Reply w/Quote
One more reason to remain on Earth, where there are so many great beers.

Jonnyed
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Posts: 206
From: Dumfries, VA, USA
Registered: Aug 2014

posted 05-04-2018 05:04 PM     Click Here to See the Profile for Jonnyed   Click Here to Email Jonnyed     Edit/Delete Message   Reply w/Quote
Back in college, my buddies and I all used to be able to cite from memory the text from the Budweiser label. You know: "This is the famous Budweiser beer. We know of no brand produced by any other brewer which costs so much to brew and age... etc., etc." The label also had these continents on it: America, Europe, Asia, Africa, Australia.

Now they will have to add "Mars" to the list (before they could list Antarctica)!

And given the circumstances of the Mars trip, I guess they can still keep bragging about how it costs so much to brew!

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