Budweiser has set its sights on brewing the first beer on Mars.
"The King of Beers" announced its "Bud on Mars" initiative — including a partnership that could lead to flying malt and other experiments on the International Space Station — on Saturday (March 11) at the South by Southwest festival in Austin, Texas.
"This takes the Budweiser experience to the future, where colonization and socialization might go," Valerie Toothman, Anheuser-Busch's Vice President of Marketing Innovation, said during a panel discussion devoted to brewing beer on the Red Planet.
SpaceAholic Member
Posts: 4947 From: Sierra Vista, Arizona Registered: Nov 1999
posted 03-13-2017 04:25 PM
Hopefully the CO2 scrubbers on ISS can handle the forthcoming keggers.
Robert Pearlman Editor
Posts: 47319 From: Houston, TX Registered: Nov 1999
posted 03-14-2017 10:03 PM
From astronaut Clay Anderson on Twitter:
Hey Anheuser-Busch and Budweiser! Appears NASA is with your idea. "Make it so Number 1!" #ThisBudsForYou Call me for taste-testing ops!
spaceheaded Member
Posts: 161 From: MD Registered: Feb 2003
posted 03-16-2017 10:36 PM
One thing's for sure, on Mars it would always be a cold one!
Mike Dixon Member
Posts: 1577 From: Kew, Victoria, Australia Registered: May 2003
posted 03-17-2017 04:56 AM
That takes care of the fridge.
Robert Pearlman Editor
Posts: 47319 From: Houston, TX Registered: Nov 1999
posted 03-17-2017 11:31 AM
Invision video
Robert Pearlman Editor
Posts: 47319 From: Houston, TX Registered: Nov 1999
Budweiser is sending barley seeds to the International Space Station to advance its bid to be the first beer on Mars.
Anheuser-Busch, the brewing company behind the "Great American Lager," announced on Tuesday (Nov. 21) details about its experiments bound for Earth orbit. Twenty barley seeds will launch on board SpaceX's next Dragon resupply mission to the space station, where they will be subjected to microgravity for 30 days and tested for germination.
Robert Pearlman Editor
Posts: 47319 From: Houston, TX Registered: Nov 1999
posted 05-04-2018 08:04 AM
Budweiser video
Reaching Mars is the ultimate dream for mankind. And we're up for the journey. That’s why Budweiser's on a mission to become the first beer on Mars.
Glint Member
Posts: 1069 From: New Windsor, Maryland USA Registered: Jan 2004
posted 05-04-2018 10:39 AM
One more reason to remain on Earth, where there are so many great beers.
Jonnyed Member
Posts: 514 From: Dumfries, VA, USA Registered: Aug 2014
posted 05-04-2018 05:04 PM
Back in college, my buddies and I all used to be able to cite from memory the text from the Budweiser label. You know: "This is the famous Budweiser beer. We know of no brand produced by any other brewer which costs so much to brew and age... etc., etc." The label also had these continents on it: America, Europe, Asia, Africa, Australia.
Now they will have to add "Mars" to the list (before they could list Antarctica)!
And given the circumstances of the Mars trip, I guess they can still keep bragging about how it costs so much to brew!
posted 03-13-2017 12:00 AM
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