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  Hasselblad's Lunar small-format digital camera

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Author Topic:   Hasselblad's Lunar small-format digital camera
Robert Pearlman
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Posts: 27327
From: Houston, TX
Registered: Nov 1999

posted 06-03-2013 10:53 PM     Click Here to See the Profile for Robert Pearlman   Click Here to Email Robert Pearlman     Edit/Delete Message   Reply w/Quote
Hasselblad launched its new camera, the Lunar, on May 30 with an invite-only party in New York City featuring Buzz Aldrin.
Swedish camera maker Hasselblad has long been associated with NASA's space exploration program. Neil Armstrong captured the first photos of the lunar surface using a specially modified V-series medium format camera, and earlier Mercury astronauts captured photos using a modified version of the venerable Hasselblad 500C.

The company's first foray into small-format digital photography is intended to honor that tradition. The Lunar, first shown at Photokina last year, is a luxury version of the excellent Sony Alpha NEX-7$1,069.99 at 42nd Street Photo. It adds a deep handgrip, knurled control dials, and premium materials. You can opt for black leather, brown Tuscan leather, carbon fiber, mahogany, or olive wood grips.

The premium design doesn't come cheap. You can currently buy an NEX-7 for around $1,100. The Lunar is on sale for just under $7,000, which is quite a premium.

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