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  1969 tuna fish promotion for Apollo patch(es)

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Author Topic:   1969 tuna fish promotion for Apollo patch(es)
Robert Pearlman
Editor

Posts: 29801
From: Houston, TX
Registered: Nov 1999

posted 06-15-2014 04:15 PM     Click Here to See the Profile for Robert Pearlman   Click Here to Email Robert Pearlman     Edit/Delete Message   Reply w/Quote
From a reader comes this question:
In late 1969, you could send off to get a free Apollo 12 patch by having a set number of labels from cans of tuna fish (as best I can recall, I was 6). Do you know what brand of tuna made that offer?
The patch he received is pictured below. Does anyone remember such a promotion and know the tuna fish company responsible?

jdcupp
Member

Posts: 34
From: Cookeville, TN, USA
Registered: Jul 2009

posted 06-16-2014 11:35 AM     Click Here to See the Profile for jdcupp   Click Here to Email jdcupp     Edit/Delete Message   Reply w/Quote
I have one just like this, I ordered from the oddly named "Breast of Chicken" or "Breast-o-Chicken" tuna company way back when. I think I got it just before I attended the Alan Bean parade in Fort Worth, Texas in December of 69.

Robert Pearlman
Editor

Posts: 29801
From: Houston, TX
Registered: Nov 1999

posted 06-16-2014 12:11 PM     Click Here to See the Profile for Robert Pearlman   Click Here to Email Robert Pearlman     Edit/Delete Message   Reply w/Quote
Excellent! I've passed the information onto the reader whose question it was. Also, thanks to now knowing the name of the tuna fish company, I was able to find an ad for the promotion:

jdcupp
Member

Posts: 34
From: Cookeville, TN, USA
Registered: Jul 2009

posted 06-16-2014 12:25 PM     Click Here to See the Profile for jdcupp   Click Here to Email jdcupp     Edit/Delete Message   Reply w/Quote
Boy, does that bring back cobwebby memories! Thanks, Robert!

Robert Pearlman
Editor

Posts: 29801
From: Houston, TX
Registered: Nov 1999

posted 06-16-2014 12:35 PM     Click Here to See the Profile for Robert Pearlman   Click Here to Email Robert Pearlman     Edit/Delete Message   Reply w/Quote
I really love the logic presented in the ad...
You'd have to go to Cape Kennedy and pay $3 to get another.
Considering the cost of travel (depending on where you lived), it's still a deal — but juxtaposing the $3 souvenir patch with having to buy three cans of tuna and postage, as well as add $1, seems like an odd value proposition to make in an ad.

I also wonder if this ad preceded or came as a result of the discussion about tuna fish on Apollo 12:

057:24:46 Bean: Hello, Houston; Apollo 12.

057:24:50 Lind: Go ahead, 12.

057:24:56 Bean: How about asking the food experts down there, we had a can of tuna fish spread salad last night, and there's about a half a can left today, and that stuff's still good to eat, isn't it?

057:25:10 Lind: We'll check. I'll be right back with you.

057:25:15 Bean: Thank you. [Long pause.]

057:25:32 Lind: 12?

057:25:36 Bean: Go ahead.

057:25:37 Lind: The surgeon suggests you try a new one. New can. [Pause.]

057:25:52 Bean: Well, Dick has this one in his hot hand, and we just opened it last night. You sure that one isn't all right?

057:29:42 Lind: Apollo 12, Houston.

057:29:46 Bean: Go ahead.

057:29:48 Lind: We're still checking with some people down here whether there's, any problem over that tuna fish, but why don't you hold off eating it until we get a better answer for you?

057:29:56 Bean: Okay.

057:39:25 Lind: Apollo 12, Houston. [Long pause.]

057:40:12 Lind: Apollo 12, Houston.

057:40:18 Conrad: Go ahead.

057:40:20 Lind: You can't imagine what consternation your tuna fish question has raised down here. We have a wide diversity of opinion.

057:40:26 Conrad: I decided it was...

057:40:29 Lind: The...

057:40:30 Gordon: I decided it was okay.

057:40:32 Lind: Well, we have a vote that it's okay. The majority says throw it away; there's a minority report that says everybody can eat it except Dick Gordon.

057:40:41 Conrad: Okay. That's done.

057:40:43 Lind: Roger. They recommend that you probably throw it away.

057:40:50 Conrad: Okay.

All times are CT (US)

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