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  New York Times: Who Made Those NASA Logos?

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Author Topic:   New York Times: Who Made Those NASA Logos?
Robert Pearlman
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Posts: 27327
From: Houston, TX
Registered: Nov 1999

posted 08-03-2011 10:52 PM     Click Here to See the Profile for Robert Pearlman   Click Here to Email Robert Pearlman     Edit/Delete Message   Reply w/Quote
The New York Times' The 6th Floor blog writes about The Worm and the Meatball.
Danne and Blackburn replaced the complex meatball with a stripped-down, modernist interpretation where even the cross stroke of the A's were removed. During the first design presentation, the proposed system was met with some resistance. Danne remembers NASA's Administrator, Dr. James Fletcher, and Deputy Administrator, Dr. George Low, having the following exchange:
Fletcher: "I'm simply not comfortable with those letters, something is missing."

Low: "Well, yes, the cross stroke is gone from the letter A."

Fletcher: "Yes, and that bothers me."

Low: "Why?"

Fletcher: (long pause) "I just don't feel we are getting our money's worth!"

All times are CT (US)

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