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  James Lovell: aviator, astronaut and advertiser

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Author Topic:   James Lovell: aviator, astronaut and advertiser
Robert Pearlman
Editor

Posts: 43602
From: Houston, TX
Registered: Nov 1999

posted 09-12-2014 09:35 AM     Click Here to See the Profile for Robert Pearlman   Click Here to Email Robert Pearlman     Edit/Delete Message   Reply w/Quote
AdWeek profiles astronaut James Lovell and his ability to "sell anything."
Sure, Justin Bieber sings and plays the guitar. Miley Cyrus looks good in a thong. But Eagle Scout, Navy test pilot, astronaut and Presidential Medal for Freedom recipient Jim Lovell has, you might say, more important talents. Like being on Earth's maiden voyage to the moon and serving as captain of the ill-fated Apollo 13 mission — in which he piloted a stricken ship back to Earth and saved two men's lives in the process. "Jim Lovell is a true American icon, a hero — and those are hard to come by," [president and CEO of branding firm CelebExperts Evan] Morgenstein said.

Credentials like that can confer credibility to nearly any brand — be it Mutual Benefit insurance (which Lovell endorsed in this 1974 ad) or Cole Haan athletic shoes (which Lovell is sporting today at age 86). As Morgenstein explained, a background as admirable as Lovell's transcends questions of a celebrity's qualifications to pitch a brand. Lovell holds all the cards: You trust him, so he can sell insurance, and he still looks great — so he can sell those sneakers, too.

lspooz
Member

Posts: 385
From: Greensboro, NC USA
Registered: Aug 2012

posted 09-12-2014 11:53 AM     Click Here to See the Profile for lspooz   Click Here to Email lspooz     Edit/Delete Message   Reply w/Quote
Gosh, hope I look nearly that good at 86 (or even 66...).

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