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Author
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Topic: National Air and Space Museum logomark
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Robert Pearlman
Editor Posts: 49256
From: Houston, TX
Registered: Nov 1999
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posted 06-10-2022 01:05 PM
   
collectSPACE Space for everyone: Smithsonian Air and Space unveils new brandThe National Air and Space Museum has adopted a new look... ahead of debuting its new look. The Smithsonian's archive and showcase for the United States' aviation and space artifacts has unveiled a new logo in advance of opening the first phase of its renovated flagship building in Washington, D.C. this fall. The new brand identity is a first for the museum since it opened in 1976.  |
oly
Member Posts: 1424
From: Perth, Western Australia
Registered: Apr 2015
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posted 06-10-2022 08:26 PM
Red seems to be an odd choice for a logo representing air and space.Traditionally, red signifies a bad thing in aviation. Warnings are signaled in red, and pilots are conditioned to fear red (green=good, red=bad). It also signifies fire, something anyone in air or space wants to avoid. In first-year graphic design students learn that while red signifies love and passion, It’s also associated with fire, violence, and warfare. This is perhaps not the most inspirational idea that the Air and Space Museum has come up with. |
Robert Pearlman
Editor Posts: 49256
From: Houston, TX
Registered: Nov 1999
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posted 06-10-2022 10:03 PM
All very interesting, but red is not part of the logomark. It is just a background color.If you look in the article, you will also see the logomark against a light blue, and on the front page of this site, on black. The logo itself is just white and negative space, the latter taking on whatever color it is placed against. The red and blue colors were taken from the National Air and Space Museum's blog entry announcing the new brand identity. |
sts205cdr
Member Posts: 730
From: Sacramento, CA
Registered: Jun 2001
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posted 06-10-2022 10:34 PM
That's the Jonny Quest jet, the Dragonfly. Anyway, I think someone overpaid for this. I would have tossed it aside and said "Next." |
Robert Pearlman
Editor Posts: 49256
From: Houston, TX
Registered: Nov 1999
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posted 06-10-2022 10:45 PM
It is interesting what people see based on their own experiences. Another comment left by someone on Facebook said it was the LEGO Space theme logo.And a friend said it was ringed planet like Saturn. |
Robert Pearlman
Editor Posts: 49256
From: Houston, TX
Registered: Nov 1999
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posted 10-14-2022 01:25 AM
The National Air and Space Museum logomark is now available as an embroidered patch in your choice of colors: blue and yellow. |
mode1charlie
Member Posts: 1360
From: Honolulu, HI
Registered: Sep 2010
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posted 10-14-2022 04:01 PM
I had the same initial gut reaction as Oly: "RED?!?!". So I'm glad to learn that's not the case. I would have just been weird and unpleasant. As for the logo itself, I think it's alright. I don't have strong reactions one way or another - but I would have preferred that it say "NASM" or something because it comes across as a bit generic otherwise. Fortunately, there's an easy solution to that perception. |
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