posted 02-15-2022 09:56 AM               

...Virgin Galactic unveiled a new, iconic consumer brand, designed to capture the love, wonder and awe of the experience of viewing Earth from space, and to inspire generations of future astronauts around the world. The newly unveiled brand identity features the spaceship; the very definition of engineering excellence, a celebration of pioneering design, and an icon wholly unique to the Virgin Galactic spaceflight experience.

"We have developed a compelling and effective sales process to support the growth of our commercial business," said Blair Rich, President and Chief Business Officer, Commercial and Consumer Operations. "A global, commercial spaceline demands an iconic and timeless brand. It is important that our brand represents our dynamic customer offering, and speaks to our unique experience, style and service."

posted 02-15-2022 10:05 AM               

The vision of mankind is represented by the human iris and signifies an opportunity to look back at earth with our own eyes. This identity grows with each new 'astronaut', creating multiple versions.