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Space food had to improve and it did. By the time Apollo 11's Neil A. Armstrong and Edwin E. "Buzz" Aldrin, Jr. sat down for the first meal on the moon, they were able to chow down on a spread of hot dogs, bacon squares and canned peaches. Well, it beat beef in a tube. The public? They wanted to try space food. General Foods, which marketed Tang, was best-positioned to take advantage. Tang had been on every Gemini and Apollo mission and General Foods quickly launched an all-out advertising blitz that ensured Tang would become synonymous with space travel itself. The space-crazed public found Tang new and exciting (after all, why would anybody want to drink real orange juice?). Actually, Tang wasn't new -- it had been on supermarket shelves since 1959. That mattered little to kids watching the space missions on TV. Tang was the beverage of the gods, and when they demanded it, parents had little choice but to comply.
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