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Forum: Hardware & Flown Items
Topic: Coke and Pepsi aboard the space shuttle

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Message to Edit: HTML is ON UBB Code is ON Smilies Legend	Originally posted by Robert Pearlman on 07-29-2025 07:39 AM Joseph Dragovich writes about [URL=https://www.nytimes.com/2025/07/29/science/coke-pepsi-nasa-space-shuttle.html]When Coke and Pepsi Fought for Soft Drink Supremacy in Space[/URL] for The New York Times: <BLOCKQUOTE>[i]One of the greatest excesses of the cola wars happened as NASA was transitioning from the prestige-driven program of the Apollo years toward our modern era of commercial spaceflight, which has dominated by companies willing to land a Nokia 4G/LTE communications system on the moon, or launch a mannequin-driven Tesla Roadster into deep space. To the Coca-Cola Company and PepsiCo, the commercially minded shuttle program was a perfect marketing opportunity. Forty years on, a NASA astronaut remembers positive moments of the soft drink space race. "We did our job and it was kind of fun," said Loren Acton, a space shuttle payload specialist.[/i]</BLOCKQUOTE>
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