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Budweiser aims to brew first beer on Mars, plans space station experiments
[i]Budweiser has set its sights on brewing the first beer on Mars.
"The King of Beers" announced its "Bud on Mars" initiative — including a partnership that could lead to flying malt and other experiments on the International Space Station — on Saturday (March 11) at the South by Southwest festival in Austin, Texas.
"This takes the Budweiser experience to the future, where colonization and socialization might go," Valerie Toothman, Anheuser-Busch's Vice President of Marketing Innovation, said during a panel discussion devoted to brewing beer on the Red Planet.[/i]
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